BBC.com launches new travel site in partnership with Lonely Planet
23 August 2010
Singapore - BBC.com has launched its new travel site in partnership with its sister company Lonely Planet. BBC.com/travel (http://www.bbc.com/travel) is the first in a series of factual and lifestyle sites, announced last month alongside BBC.com’s redesigned news site and new US edition.
BBC.com/travel is led by editorial director, David G. Allan, who was the former editor of NYTimes.com Travel & Style. BBC.com/travel is already attracting blue chip advertisers and has launched with partners in global territories including Hilton in Asia Pacific and Europe, Spice Jet in South Asia and Middle East and Emirates in North America.
At launch, the site has a range of stories from top destinations including Italy, the Caribbean and New York City. Coming soon are a series of specially commissioned stories from BBC contributors and Lonely Planet authors such as the Edinburgh Festival, Japan’s twist on Fall foliage and life above the Artic Circle.
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