London, UK - KidsCo, the international children’s channel, has signed an exclusive distribution agreement with New Delhi Television Ltd (NDTV) to represent the channel across India. NDTV will market KidsCo’s content across all its digital platforms, cable TV and DTH channels.
The deal follows the channel’s strategic expansion across Asia, including recent launches in Hong Kong, Taiwan and Indonesia. NDTV will be marketing KidsCo programming including Sonic Underground, The Wiggles, Ned’s Newt, Rescue Heroes and Nalong Fly to the Sky alongside original programming such as Boo & Me, Boo’s Sanctuary and Jass Time!.
Paul Robinson, CEO at KidsCo said, “India is a key market for us as we continue our global expansion plan.”
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