3ality Digital acquires Element Technica

3ality Digital announced it has acquired Element Technica, a company known for its manufacturing expertise, accessories, and mechanical engineering of motorized S3D camera rigs.

3ality Digital is now 3ality Technica and with its acquisition of Element Technica, the company now provides all of the control, accuracy, breadth, automation, modularity, accessories, and design of both existing product lines.

In acquiring Element Technica, the company gains an in house manufacturing and design capability, and the opportunity to further expand its already sizable R&D infrastructure. Physically, the companies will combine in an expansion to the 3ality Digital headquarters in Burbank, California.

The combined engineering skills of the two companies will help push 3D production to higher levels of integration and refinement. Many of Hollywood’s major theatrical releases which have been shot utilizing these two companies’ systems and technology include “Jack the Giant Killer”, “The Amazing Spider-Man", “The Hobbit: An Unexpected Journey”, “Underworld 4”, and “The Great Gatsby”.

Also, companies like BSkyB, the world’s leading 3D broadcaster, and the HBS feeds from the FIFA World Cup have based their productions of live events on the backbone of 3ality Technica technology.