Accelerated Media reaches 5 million monthly OTT ad impressions
Accelerated Media’s ‘Connected Ad Network’ goes from zero to 5 million monthly impressions in only eight months.
DENVER – Accelerated Media, a full-service developer of advanced TV advertising and related OTT and connected-TV applications, has announced that it is generating more than 5 million monthly viewer impressions across its proprietary “Connected Ad Network” (CAN), an advanced advertising platform launched across connected TVs and over-the-top devices.
“Since the inception of our Connected Ad Network, our viewer impressions have gone from zero to 5 million monthly impressions in only eight months,” said Lesa Bannon, CEO of Accelerated Media. “This fast adoption rate among viewers watching our clients' ads through OTT devices and smart TVs exceeded our expectations and demonstrates the explosive market potential of OTT devices. It's also evident that broadcasters should take advantage of this largely untapped platform to seek ways to expand their digital reach and monetize their connected TV apps.”
The Connected Ad Network is comprised of a multitude of broadcast groups, including Meredith Local Media Group, Post-Newsweek Stations Inc., Hubbard Broadcasting, Capital Broadcasting, the Fox owned-and-operated TV stations, and others. It stitches together a more compelling advertising footprint beyond that of a single market area, and it continues to grow as more broadcasters choose to participate.
Accelerated Media provides an advanced television ad platform that inserts local and national advertising into the digital apps of broadcasters and cable networks. With its CAN, Accelerated Media provides broadcasters increased advertising opportunities within the applications.
Nick Meyers, Accelerated Media Vice President of Sales, explained that the CAN has become the premier choice among broadcasters because it creates not only incremental advertising inventory, but it also a platform for the additional content created by local TV news stations.
“TV stations are creating more content than they can display live during a broadcast, so we've created a path to display that video content on the big-screen in the living room; whether it's high-school sports clips, community events or water cooler stories,” said Meyers. “And we create TV apps with advertising components, giving broadcasters additional revenue opportunities.”
Accelerated Media is exhibiting at booth N4337 in North Hall at the 2014 NAB Show.
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