Adobe beefs up APAC plans

Singapore — Adobe Systems Incorporated today announced the appointment of Karl Soule as Business Development Manager, Digital Video, Adobe Asia Pacific.

Soule will be responsible for working with Adobe’s growing customer base of digital video professionals in thirteen countries including India, Australia, Korea, Taiwan, Hong Kong, China and across Southeast Asia.

Soule has already begun work in his new position, since relocating to Singapore from Adobe’s San Jose headquarters in July. He has begun making customer visits to key members of the broadcasting and post production community, and sharing Adobe’s vision and solutions at industry events.

“In Asia the race is on between traditional broadcasters and new media providers to cater for exploding demand in tablets, smart-phones, online viewing and social media. Many are turning to Premiere Pro to meet these new challenges, and we’re delighted to have an expert of Karl’s caliber available to customers and partners here,” said Phil Hickey, Adobe’s APAC Manager for Pro Video.