Adobe offers Switch up for video pros

Singapore — Adobe Systems Incorporated today announced an upgrade promotion for Singaporean video professionals who have purchased any version of Apple Final Cut Pro, Avid Media Composer, Sony Vegas or Canopus / Grass Valley Edius, and want to switch to Adobe’s professional video tools – Adobe Creative Suite CS5.5 Production Premium or Adobe Premiere Pro CS5.5.

These customers will be eligible for a 50 per cent savings on Adobe Creative Suite CS5.5 Production Premium or Adobe Premiere Pro CS5.5, both launched in April 2011 at the National Association of Broadcasters Show. Eligible Adobe suite and point product customers also qualify for the promotion.

“Video professionals across Asia Pacific tell us they want tools that deliver cutting-edge work but also allow them to use legacy footage and workflows,” said Phil Hickey, Business Development Manager – Digital Video, Asia Pacific, Adobe. “We are seeing enormous growth in the creation, delivery and consumption of video content online and through tablet and mobile devices.”

Singaporean videographers interested in taking up the offer may visit the Adobe Online Store or contact their professional video reseller or Adobe dealer.