AOL and Endemol target growing female web audience

AOL Inc. and Endemol USA today announced a production agreement to co-develop and co-produce new web programming initially aimed at AOL’s growing female audience.

The partnership will focus on creating premium, unscripted digital video content for women that will enhance their user experience by taking advantage of the real time, interactive and community nature of the Web.

“Endemol is a premiere producer of unscripted programming and their expertise in creating unique, interactive, popular shows, combined with AOL’s growing video audience will take digital production to the next level,” said David Eun, President of AOL Media & Studios.

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