ARRI to showcase Alexa Plus camera and Alura zoom lenses at SMPTE 2011

Sydney - ARRI Australia will be taking a slightly different approach to this year’s SMPTE show, according to ARRI Australia GM Stefan Sedlmeier. He explained, “We are showcasing our Alexa Plus camera and the 18-80mm and 45-250mm Alura Zoom lenses on the Fujifilm Fujinon stand H27 in a relaxed and informal way. The camera and lenses are very much there for all to pick up and use but the stand and our environment will be more like a casual meeting place and discussion area where the equipment speaks for itself.”

ARRI Australia has sold over 60 Alexa cameras in Australia and New Zealand since its launch, with the Alexa Plus now also starting to sell. The Alexa Plus is an upgrade to the Alexa camera, adding built-in wireless remote control, the ARRI Lens Data System (LDS), additional MON OUT HD-SDI and RS power outputs, lens synchronization for 3D and built-in position and motion sensors. It shares Alexa’s exceptional image performance, simplicity of operation, reliability in extreme environments and versatility of workflow.

Sedlmeier added, “I think it’s fair to say that the Alexa camera has taken the market by storm. We have already sold a number of Alexa Plus cameras and upgrade packages and there are more orders being received every week. The ARRI/FUJINON Alura Zooms combine the highest optical performance with an amazingly small size, weight and price and as a result, we have already sold five sets of these unique lenses which are perfect for both low end digital cameras and the Alexa Plus. We will also be demonstrating the Alexa Plus camera at SMPTE 2011 with a wide range of Fujinon lenses.”

ARRI Australia will be at SMPTE 2011 at The Darling Harbour Conference and Exhibition Centre from 19-22 July on Fujifilm Fujinon stand H27.