Assimilate launches technical support division in India

Santa Clara, California – Assimilate has established a sales and technical support division in India. The company has also extended its reseller network and appointed new Authorised Training Centres covering key filmmaking and broadcast markets across the country for its Scratch Six and Scratch Lab file-based workflow products. This initiative, prompted by increasing sales success, underscores Assimilate's commitment to supporting the burgeoning broadcast and Bollywood filmmaking industries in India. Assimilate's new division is led by Prasenjit Sengupta, who joined recently as director of sales for India. Sengupta's role is to oversee the expansion of the company's sales channels, and to strengthen customer services across the country. Arun Kumar will provide training and technical support services in conjunction with the company's expanding network of resellers. The launch of Assimilate's new Indian base comes in response to an intensive growth period, after the successful NAB 2011 launch of Scratch Six and Scratch Lab on Mac OS X and Windows 7. Priced at US$17,995, Scratch Six is Assimilate's high-performance, digital cinema and broadcast finishing tool for RED and high-end digital workflows. Scratch Lab is a comprehensive end-to-end digital system for the review, versioning, color correction, conform and deliverables of dailies created during production or the VFX process and is priced at US$4,995. Scratch Six and Scratch Lab customers in India include Reliance MediaWorks, Prime Focus, QLab, Gemini Industries & Imaging, and Maya Digital Studios. ASSIMILATE's Indian resellers have been selected for their particular expertise in PC and Mac workflows and include CineWeb Technologies (PC) and RSG (Mac) in Mumbai, CMS in Kolkata (Mac), Sniper in Chennai (PC), and Conquer in Hyderabad (Mac). Assimilate Authorized Training Partners offering comprehensive Scratch training courses include Digital Film School in Mumbai and Finetune in Hyderabad.