BIG CBS seals deal with Den Networks

BIG CBS Networks Pvt. Ltd., the joint venture between Reliance Broadcast Network Ltd. and CBS Studios International, has signed a distribution deal with India's DEN Networks Ltd.

With the closure of this deal, DEN Networks will distribute the 3 premium channels of BIG CBS – BIG CBS Prime, BIG CBS Spark and BIG CBS Love on its analogue and digital cable television platforms.

DEN Networks Limited is India’s leading cable TV distribution company.

Says Ashutosh, COO, BIG Broadcasting, "We take immense pride in announcing our deal with DEN Networks Ltd. We want to reach out to all our relevant audiences as we gear to offer India the latest, freshest and hottest entertainment that they have been this far deprived of.”

With this deal, BIG CBS has already built a pre-launch reach of millions of relevant households through its already existent distribution deals and the latest addition with DEN.