Change is the only constant at NAB

Washington, DC - The 2012 NAB Show, held 14 to 19 April in Las Vegas, will focus on the theme "The Great Content Shift: Defining Your Evolution". This will address how new paradigms in consumption are always changing the way we create, manage, deliver and monetize content. These changes are forcing industries, businesses and individuals to reevaluate expectations, technologies and strategies for the future.

In a two-part general session titled "Making Sense of the Great Content Shift” (Wednesday, 18 April), Marina Gorbis, Executive Director of the Institute for the Future (IFTF), will discuss the seismic shifts that are impacting the modern digital world as people demand content anytime, anywhere.

Gorbis will outline the top five trends that will shape the future of the broadcast and telecommunications industries on both an organizational and individual level. Attendees will then be invited to engage with Gorbis directly in a Q&A session live via social media.

"NAB is pleased to have a renowned expert on the shifts in the modern digital landscape join us for a conversation at NAB Show," said Chris Brown, Executive Vice President, Conventions and Business Operations. "Marina Gorbis offers a truly unique perspective on how digital media affects global interactions."

Institute for the Future (IFTF) is an independent, non-profit research company that examines topics such as work and daily life, technology and society, health and health care, and global business trends. As Executive Director, Gorbis led IFTF's Technology Horizons Program, focusing on interaction between technology and social organizations.