China takes the catwalk

London – The Associated Press (AP) and Metan Development Group have signed a deal to provide entertainment programming content for Mandarin-speaking audiences, extending AP’s reach to digital and broadcast markets in mainland China.

Los Angeles-headquartered Metan will produce short-form and long-form AP entertainment content in Mandarin for multiple platforms, including its coverage of New York, Paris, Milan and London Fashion Weeks. The media company will also develop original programming using AP content.

Michael Dutton, AP Global Director of Entertainment Products, said, “AP is constantly looking for new global outlets for its content. Through this deal AP will be able to reach new markets with regionalized entertainment programming in Mandarin, specifically developed for the digital and broadcast customers within mainland China.”

Metan will be responsible for content distribution via television, online and mobile platforms throughout the country.