CUTTING EDGE

Sydney

140 Myrtle Street

Chippendale NSW 2008

Tel: +61 2 8332 5999

Fax: +61 2 8332 5959

Brisbane HQ

Cnr Riverside Drive & Jane Street

West End Qld 4101

Tel: +61 7 3013 6222

Fax: +61 7 3013 6299

Email: marketing@cuttingedge.com.au

Web: www.cuttingedge.com.au

SERVICES

Cutting Edge offers total post production solutions for TVCs and feature films including HD telecine, Baselight grading systems, offline editorial, high-end visual effects, 3D & 2D animation, digital media and full sound design post.

CONTACTS

Group General Manager - Kylee Ratz

Email: kratz@cuttingedge.com.au

Executive Producer – Sharon Pearson

Email: spearson@cuttingedge.com.au

RECENT HARDWARE ACQUISITIONS/ UPGRADES

Purchase of 3rd Baselight grading system

Expansion of Cutting Edge Sydney animation and VFX team

TOP THREE PROJECTS IN THE LAST 12 MONTHS

Java Green & Red Tea

Java Tea marked its 20th anniversary and to celebrate, Japanese Otsuka Beverage launched a brand renewal TVC campaign. Cutting Edge was involved in the project from day one of the pre-production stage. The experienced VFX team presented treatments to cover shooting and post-production plans and detailed pre-visualisation tests based on the actual shooting locations.

The ‘red’ version is a visual effects feast with explosions a plenty while the ‘green’ version featured stunning animatronic and puppeteered dinosaurs from the famous Walking with Dinosaurs series.

FFA – Soccer

‘Come Play’ is the line that brings the FFA concept together, created by Singleton O & M, Sydney and directed by Mark Toia. It is a dynamic cinematic commercial promoting Australia’s World Cup Soccer bid. Senior compositor, Hugh Seville and head of 3D, Steve Anderson at Cutting Edge Sydney had a clear vision of how to build big, stirring visuals and ramp up the emotional impact right through to the stadium finish. Their work for this prestigious international bid was world class.

Coke

This Coke TVC is a hot and spicy commercial for McCann’s Manila. Cutting Edge was on board from the start with Mark Bennett again taking the editorial reigns and Paul Heagney finishing the TVC in Flame. In this case, almost all the shots needed set extension. Cutting Edge 3D designed, tracked, lit and rendered a ceiling for all those shots. Paul and Ken also designed a graphic Coke bottle end tag for the commercial using elements created in 3D and taking inspiration from the lighting effects.