ESS bags two gold, one silver at PromaxBDA Awards Asia

Singapore - ESPN STAR Sports won three awards for excellence in sports category at PromaxBDA Awards Asia held in Singapore earlier this week, including the Gold award in the ‘Best Sports Campaign’ for this year’s Wimbledon Championship.

Honouring the industry’s best communications campaigns done in the region by leading networks across the region, Asia’s biggest sports content provider also clinched the Gold and Silver for the ‘Best Sports Promo’ for the Wimbledon and the Barclays Premier League respectively.

The three awards bolstered ESPN STAR Sports’ annual tally to a record high of 10 awards this year alone, which included wins at the PromaxBDA India, International PromaxBDA Awards and the Promax BDA Asia. The awards highlight ESPN STAR Sports’ continued commitment to on-air promotional excellence across various categories, heightening its reputation as one of the top awarded organizations in Asia over the years.

Paras Sharma, ESPN STAR Sports’ Vice President, Marketing & Corporate Communications said, “ESPN STAR Sports has enjoyed one of its best years at the Promax BDA Awards, and we are delighted to be recognised by our industry experts across networks and organizations for our excellence in building and promoting key properties and events in line with our business objectives.

“What makes these wins significant is that our campaigns have not only won accolades from the creative community, but that they have been very focused and synergized with our overall marketing strategy across multi-cultural and multi-lingual Asian markets.

“The awards reaffirm ESS’s position as a creative force in the media industry, and we will continue to maintain the high standards of creative excellence our upcoming campaigns. With a stellar line-up of sports content on our networks next year, we’re looking forward to delivering engaging campaigns that effectively inform and entertain our sports fans.”