Filmlab takes direct-to-print global

Mumbai, India – Filmlab, an Indian motion picture processing and digital post laboratories, plans to widen its customer base by tapping into international demand for cost-effective, fast turnaround direct-to-print film services.

Having experienced an increase in the volume of film processing work passing through its Mumbai-based laboratory, the company is setting out plans to offer the same services to production companies and moviemakers further afield by offering quality film processing services at a competitive price point. As part of this initiative, Filmlab is also announcing the purchase of a second Cinevator film recorder.

Despite seeing a growth in demand for its digital post and DI services, Filmlab continues to see a strong demand for high quality film processing and in particular, for direct-to-print services.

“Many cinemas still require film, and the majority of film festivals stipulate 35 mm as the preferred medium for viewings,” said Sanjay Patel, Managing Director, Filmlab.

Filmlab will promote its ‘Cinevantage’ range of services to international markets, offering around-the-clock film printing using its existing Cinevator film recorder and the new system. Cinevator eliminates the need for intermediate stock or sound negatives, and avoids several of the lengthy and costly processes normally required to make film prints.

The company recently employed these services to provide the film print for ‘Adaminte Makan Abu’ (Abu, Son of Adam), India’s official entry for the upcoming 84th Academy Awards in Los Angeles. Subtitles in English were also added as required for the Awards’ pre-screening procedure, using of Cinevator’s one-step subtitling and printing process.