Food Network whets Asia’s appetites

For a region full of foodies, the launch of Food Network Asia was much anticipated and heartily welcomed by appetites all over Asia. Television Asia Plus takes a peek at the channel and its programming highlights.

Channel name:

Food Network Asia

Ownership in Asia:

Scripps Networks Interactive

Senior executive for Asia:

Greg Moyer, President, Scripps Networks International Hud Woodle, Acting GM, Food Network Asia Greg Ang, Head of Sales Mary Ellen Iwata, VP, Programming

Overview:

Food Network Asia features premium content from its U.S. counterpart as well as original programming produced for the Asian market.

This content – hosted by world– class chefs and culinary experts – makes Food Network Asia the leading destination for all things food.

While cookery programs are an important part of its lineup, Food Network Asia also showcases culinary adventure, kitchen competition, and home entertaining to its loyal and passionate audience.

Key programming includes:

Luke Nguyen’s Vietnam

Acclaimed chef and restaurateur Luke Nguyen embarks on a culinary journey through the southern regions of Vietnam, the country of his heritage. From Saigon through the Mekong Delta to the World Heritage city of Hoi An, the charismatic chef navigates the hustle and bustle of Vietnamese street life to savor the vital ingredients and family recipes that define the region’s flavorful cuisine, experiencing Vietnam’s culinary and social culture in all its chaotic vibrancy.

Spice Goddess

Bal Arneson reveals the power of using fresh, wholesome ingredients to make delicious yet simple everyday meals. Drawing from her rich Indian heritage for inspiration, Bal delves into the intoxicating world of herbs and spices to create delectable dishes that contain layers of flavor sure to satisfy the most adventurous food lover.

Giada at home

Giada De Laurentiis shares her love of entertaining as she creates tasty, nourishing menus for joyous gatherings with family, festive parties with friends, and intimate dinners with that special someone. Giada prepares fabulous recipes using fresh, seasonal ingredients, perfect for a day at the beach or a cozy get–together at home.

Iron Chef America

Based on the Japanese cult phenomenon, this series features world– class chefs who challenge the culinary skills of the legendary Iron Chefs of America – Mario Batali, Bobby Flay, Cat Cora, Michael Symon, and Masaharu Morimoto. They go head–to–head to create original and savory dishes incorporating the surprise Secret Ingredient. Whose cuisine will reign supreme?

Channel description:

Food Network Asia is available in standard and high definition and features entertaining and instructional culinary content.

You are required to login to view the full article.

Find out how to be a Premium Member or Login here

  • Share this article
  • Got more on this story? Email TV ASIA Plus
  • More About