FSM

50 Strathallen Ave Northbridge

Sydney Australia 2063

Tel: +612 8966 5000

Fax: +612 8966 5050

Email: fsm@fsm.com.au

Website: www.fsm.com.au

FSM (formerly known as Frame Set & Match) is Australia’s leading post-production company.

Launched in 1984, FSM is responsible for some of the country’s most high profile and award-winning film and advertising work. It offers world-class technology and talent housed in distinct areas of specialisation - FSM COLOUR (colour grading), FSM CUT (editing), FSM DESIGN, FSM VFX (special effects) and FSM FEATURES (long form).

Top Three Projects in the last 12 months

Sydney Children’s Hospital

FSM recently won a Bronze Clio for Animation for the 60-second TVC for Sydney Children’s Hospital “Happily Ever After”. The campaign raises awareness of the Sydney Children’s Hospital and its tireless work in holistic care and the well being of seriously ill children. This visually stunning storybook-style TVC was developed as a result of the collaborative efforts between FSM and Tui Studios and was a unique melding of 2D, design and 3D. Narrated by Miranda Otto, the fairy tale follows the story of Mary the Braveheart as she tries to fight the heartless Bacteria Ogres. The production was animated in Maya and composited in After FX and Flame.

AFL

FSM completed a comprehensive re-brand of the hugely popular AFL programming for premier sports channel FOX SPORTS. The work by the FSM DESIGNTM team incorporated re-branding all HD material for FOX SPORTS AFL game openers and closers, play-ons, play-offs, stings, bumpers, in-game transitions as well as a comprehensive promotional package. The design work also included the re-design of logos and titles for their magazine shows. The imagery for the new branding was based on The Large Hadron Collider. This is the world’s largest and highest-energy particle accelerator, colliding opposing beams close to the speed of light with massive force and intense velocity. "FSM DESIGN was a pleasure to work with. What’s most important was that they were dependable, professional and we were really pleased with the end result. We were looking for a dynamic and fresh approach to our AFL material for season 2009” said AFL Executive Producer Rod Law. The re-branding follows recent work on FOX SPORTS NRL, NBL, Swimming, Boxing, Motorsport, International and A-League football. Design was done in Photoshop, with 3D in Maya. Flame and After FX was used for all compositing.

Children’s Panadol

The team from FSM VFXTM recently animated an extremely cute and adorable dragon character in 3D. The only catch with this Children’s Panadol TVC - an incredibly tight deadline. The FSM 3D team was immediately up for the challenge to create a convincingly realistic scenario in which a magical event takes place. They managed to model, rig, texture, light and animate the dragon within the two-week schedule. FSM VFX Senior Producer Tina Braham said, “Outstanding craftsmanship and an extremely hardworking crew have delivered one of the finest 15 seconds of character animation seen in a while.” FSM MD Rick Schweikert commented: “The schedule was the largest obstacle. We shot the background plates on RED and were able to start modeling before the shoot. All animation was done over the selected RED files.” Shoot – RED camera, grade – BaseLight HD, animation – Maya, compositing – flame