History scores big again

Singapore – History Channel was rated the number one primetime channel in factual programming packs across all key demographics in Singapore and Malaysia in the third quarter this year.

Among males aged 25 to 54 and professionals, managers, executives and businessmen (PMEB) viewers, the channel’s viewership in Singapore was 50 per cent higher compared to other factual competitors, according to Kantar Media Research.

In Malaysia, AGB Nielsen reported that the channel is the top choice among working professionals, beating other prominent factual channels with 20% to 50% more viewers.

The network’s most popular TV show is Pawn Stars, followed closely by historical drama mini-series The Kennedys, which premiered in September.