History tops in 2011

Singapore – History, operated by AETN All Asia Networks, is the number one Pay-TV factual entertainment channel in the 8pm to 11pm primetime slot.

According to Kantar Media (Singapore) and AGB Nielsen (Malaysia), the channel registered a 4 to 9 per cent month-on-month growth rate across key demographic targets in both territories. Figures also indicated that it is the most preferred channel among Adults 25+, Male 25+ and affluent viewers across the region.

“2011 was a remarkable year for History with it securing the number one position across major demographic groups, making it a great way for us to round up the year. Viewership in both countries continued to climb in a steady pace despite strong competition”, said Louis Boswell, General Manager of AETN All Asia Networks.