Keeping ahead of a changing market

The electronic media industry is facing challenging times. Alongside the current difficult economic circumstances, the traditional broadcast model for radio and television is being challenged by new media delivery platforms from mobile to the internet.

At the same time, a new affordability in equipment means that a whole new range of applications – from sports stadiums to houses of worship, from wedding videography to digital cinema – has become part of our world.

Understanding all these technical, creative and business challenges and their solutions is more important than ever, which is why this is the right time to invest in knowledge if you want to keep ahead of the game. And IBC is structured to help you do just that, bringing together three key elements for 2009.

First, an exhibition at which you can see and compare the latest products and services from the world’s leading manufacturers. Add to that a world-renowned conference at which the leading issues are demonstrated and discussed. This year the conference has been realigned to focus on the three key streams of knowledge we all need: the latest technology; innovation in the creation of content; and the topic none of us can escape, business issues in a time of stress.

And the third element is all the added value that a visit to IBC brings. This year, our refinements include a major innovation, the Production Village, which combines technology demonstration areas (you will be able to directly compare a bigger range of cameras than ever before, anywhere in the industry), practical demonstrations (including the production base for IBC TV News) and an extended training zone that lets you get hands-on with the latest tools and techniques.

Place all that alongside the excellent networking opportunities of all being under one roof and it is clear that attending IBC (www.ibc.org) is the best way to learn all you need to keep ahead in this dynamic business.

IBC 2009 IBC is the leading international forum for the electronic media industry, attracting 49,000+ visitors and 1,300+ exhibitors from more than 130 countries. It combines a highly respected and peer reviewed conference, an exhibition that demonstrates state of the art media technology and unrivalled networking opportunities. Visitors can expect to learn about the developments which are shaping the industry, interact with the latest technologies, experience world first demonstrations and do business in a professional and supportive environment. IBC is the event not to be missed for everyone involved in the world of content, creation, management and delivery. Conference 10 - 14 September Exhibition 11 - 15 September RAI Centre, Amsterdam