MFX

16, Jalan Inai, Off Jalan Imbi, 55100 Kuala Lumpur, Malaysia

Tel: + 60 3 2141 2219

Fax: +60 3 2141 2239

E-mail: info@mfx.st

Website: www.mfx.st

CONTACTS

Moon K Chan

Email: moon@mfx.st

SERVICES

MFX is a boutique design, animation and visual effects house offering creative solutions to commercial, film, television, web-based and 3G markets.

RECENT HARDWARE ACQUISITIONS/ UPGRADES

• Additional 3X Maya Complete & 1x Maya Unlimited

• Additional 3X 3D Workstations – Latest CPU’s & Graphics Cards

• Additional 4X 3D Renderers – Latest CPU’s

• Additional 1X Shake on Mac Pro for compositing

• Additional 1X Design Workstation with Lightwave 9

• Additional 1X 2D Workstation with Adobe Packages

• Upgrading Flint 2009 ext 3 to Flint 2010

TOP THREE PROJECTS IN THE LAST NINE MONTHS

Digi - Pass it On/Music Gifting

Clever use of animation is employed to portray the emotions of a young lady suffering from the loss of her boy friend. Her sorrow, depicted by tears that turn into crashing waves and engulf her toy bunny, is turned to a celebration when she receives a ‘Music Gift’ from her friend. The animation was executed in a traditional 2D style. 3D models of the body parts were built and tracked to the live action. The animation was texture mapped onto these models and then composited with the live action. Special care was taken to match the lighting and maintain the skin texture so that the animation did not look stuck on.

Madhya Pradesh - Dekha

Incorporating intense compositing with CG (both 3D and 2D) interception, the journey of the eyes became the basis for this promotional campaign. Keeping the focus on a pair of beautiful brown eyes, the creative challenge was to have the eyes move to music, reacting and mimicking to the myriad varied and rich travel experiences through Madhya Pradesh, India. The expressions in the spot are 60 per cent real and 40 percent computer graphics. The attempt was to keep the eye movements as natural as possible and keeping the transition between the real and CG movements seamless. Though largely a technical piece, the priority was to maintain the finesse and believability of subject matter.

Crime & Investigation Network Refresh Idents

Using crime-based imageries, the execution was to inject drama and suspense in the idents without moving too far from the visual language established in the last CI package. The MFX solution has been more of a creative than a technical one. A lot of thought was put into choosing the icons that work the best to tell the story. The camera angles and composition were specifically chosen in extreme close-ups to make viewers examine and see fine details of the icons. The shattering effect stem from the missing triangle piece which makes the essence of CI communicated in the logo – was updated and cleverly used as a transition effect.