PRASAD EFX

28, Arunachalam Road

Saligramam, Chennai - 600093, India.

Chennai office:

Tel: +91 44 2376 4432 / 4434

Fax: +91 44 2376 4395

Email: info@efxmagic.com , corpcom@prasadgroup.org

Website: www.prasadgroup.org; www.efxmagic.com

CONTACTS

Director: Sai Prasad

Director: Kavita Prasad

Head – Corporate Communications: Mohan Krishnan

SERVICES

Prasad EFX is a part of the 50 year old Prasad Group, the largest integrated film post-production group in India. The range of services offered covers Digital Intermediate, VFX, Film Lab, Telecine, Tape to Film, Editing, Sound, Outdoor Equipment, Studio Floors, Digital Restoration, DVD Authoring, Blu-Ray and other Digital Services spanning the entire post production pipeline.

RECENT HARDWARE ACQUISITIONS/UPGRADES

Full upgrade with the latest range of equipment across various divisions including Digital Film Lab, Digital Film Restoration, VFX, Digital Intermediate, Telecine and others.

TOP PROJECTS IN THE LAST 12 MONTHS

Delhi 6 – VFX

The feature film was produced by UTV Motion Pictures and ROMP and directed by Rakesh Omprakash Mehra, DoP was Binod Pradhan. VFX was done by Prasad EFX. The movie was set in Delhi, where shooting in the locality was not allowed for various reasons. The team had to shoot the entire terrace sequences in Jaipur and introduce the skyline (created digitally) of Delhi 6 area on the horizon and background. A number of shots had to take place inside the Taj Mahal, where again shooting was not allowed. These shots were taken in the studio with green matt backgrounds and was composited with digitally created Taj Mahal Interiors. The film revolved around an Indian born and settled in the USA who comes to India with his ailing grandmother and discovers a new life. The demanding perfectionist that the director was made every VFX shot a pleasure to work on and the results were realistic and very artistic as required by the different situations. The most challenging part of this project was creating the digital Delhi skyline to perfection using several techniques to geographically match with the co-ordinates of the actual skyline. This made for a very satisfying assignment. The same could be said for the digital Taj Mahal interiors.

Red Shoes – Digital Film Restoration

The project was for digital film restoration of this 1956 classic film from its original Technicolor negatives. The project was initiated by The Film Foundation and UCLA Film & Television Archive. Prasad EFX had a very large team of professionals working on this prestigious digital restoration project.

Defects rectified included colour flickering, mottling, chemical stains, harsh optical effects, excessive contrast, visible red, blue and green specks, dirt and scratches, mould leaving behind thousands of tiny cracks and fissures, etc. The restored version of this 1956 Classic about the dream of a girl to join an international ballet company (to wear the red shoes) and how it leads to her destruction was screened in May 2009 in the 62nd Cannes Film Festival under the Classics category. Basically the challenge lay in restoring the entire project.