Refining for the US and China

Singapore's Refinery Media breaks into the US and China with SupermodelMe.

Singapore – Refinery Media, a local full-service media production company, has broken into the US and China markets this year with branded content in the form of reality TV series, SupermodelMe.

Originally created by the production company, SupermodelMe is one of Asia's first multi-platform, reality-based entertainment programme that will be available across TV, the internet and on mobile. Featuring aspiring models going head-to-head through a streak of physically and mentally grueling challenges – this action-packed reality series represents a chance to kick start any girl's modeling dream.

The first season of the show premiered this year in the US on 15 February through MYX TV, the premier Asian American entertainment and lifestyle cable network in the United States. Broadcast in more than seven million households across the country, MYX TV has bought the rights to all three seasons of the series.

The show has also been licensed to China on premier platforms Sohu and Qiyi by Celestial Tiger Entertainment (CTE), offering millions of users a broad array of choices regarding information, entertainment and communication. This makes the series available in two of the biggest markets in the world.

A solely online TV show, the first season of SupermodelMe pioneered the usage of social media tools for an Asian-produced reality TV show with Facebook, Twitter and blogging. Building on the programme's debut success, the second season delved further into the larger-than-life intrigues of the modeling industry in a 30-minute format on Pay-TV channels KIX and KIX HD.

Premiering 13 March on KIX and KIX HD (on Starhub and SingTel mio TV respectively) and 22 March on MediaCorp TV Channel 5, there will be two different formats of the third season of reality TV series SupermodelMe, co-produced by Celestial Tiger Entertainment, MediaCorp TV Channel 5 and Refinery Media.

In keeping with the multi-platform approach of the previous seasons, a 30-minute episode will be aired on MediaCorp TV Channel 5 and viewers can also catch exclusive webisodes and the behind-the-scenes on the online video portal xinmsn.com/Supermodelme.

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