Reliance Broadcast opens new gateway to advertisers

BIG STREET, the OOH business of Reliance Broadcast Network Limited has launched its OOH inventory on the newly commissioned Delhi Airport Metro Express (DAME) line.

The first of its kind Airport Metro Express in the country, DAME launched its commercial operations on February 23 between Indira Gandhi International Airport and New Delhi Station.

The company unveiled a Pepsi branded train on the DAME. The branding covers both sides of the train as well as the doors, showcasing images of eight famous cricketers – MS Dhoni, Virat Kohi, Robin Peterson. Tillakaratne Dilshan, Virender Sehwag, Suresh Raina and Harbhajan Singh.

The campaign will run for more than a month.