Seeding mobile ad solutions

Singapore – Independent mobile ad network InMobi, today announced the acquisition of US-based Sprout, the leading platform for creating HTML5 rich media mobile advertising. This acquisition enables InMobi to address the complexity of planning, creating, distributing, and measuring of rich media mobile ads for brands and agencies in the Asia Pacific region and globally.

Sprout works with brands such as including Chevrolet, Disney, Paramount Pictures and Sega to bring interactive mobile ads to devices supporting HTML5, including Apple iOS and Google Android devices.

Commenting on the acquisition, Ajit Nazre, partner at Kleiner Perkins Caufield & Byers, says: “The mobile industry is yet to fully capitalize on the engaging advertising experiences now possible through smart devices. This acquisition will help scale the use of rich media advertising globally – a critical next step in helping the industry realize its full potential.”