SterGen to bring 3D sports to Turkey

Istanbul, Turkey - SterGen Hi Tech Ltd. Has and Saran Media – a sports broadcast and entertainment rights distributor in Istanbul, Turkey - have signed an agreement to use SterGen’s patented real-time stereo 3D conversion platform to make 3D sports programming available to Turkish broadcasters and mobile carriers.

SterGen’s technology enables real-time conversion of camera feeds and footage into true stereoscopic 3D. Its real-time 3D image processing gives producers a high quality, yet cost-effective alternative to expensive and logistically complex native 3D productions. SterGen's software will be used for both live sports events as well as to add 3D visualization to previously recorded sports programming.

SterGen’s real-time stereo 3D technology platform will also enable Saran Media to produce stereo 3D content with a dedicated 3D depth effect for optimized display on glasses-free 3D mobile phones and tablets - a rapidly expanding new market segment.

Ofer Wolf, CEO of SterGen said, “Saran Media is well positioned to use our advanced technology in the Turkish market and to bring an exciting new dimension to televised sports. Our algorithms provide an excellent 3D viewing experience that is based on true geometrical analysis of the sports field and its ingredients. The technology allows SterGen to provide a solution that is similar to – and at times better than native 3D, namely in the high camera shots, which are at the heart of any sports broadcast”