Superpitch goes high definition

High-definition production is definitely taking root. From EPL soccer games to television mini-series and feature films, the format is changing the way the industry approaches production.

The transition to high definition has driven service providers to seek HD content catering to HD media consumption. To address the growing interest in HD content, Asia Television Forum’s (ATF) annual SuperPitch has raised its standards and gone high def.

Organized by trade publications Television Asia Plus and Asia Image, SuperPitch HD provides a stage for aspiring Asian programme-makers to pitch HD concepts for original content to regional media players under real-world pitching conditions. Superpitch has evolved from animation only, to include all genres - 2007’s Superpitch 2.0 had a cross-platform theme.

Six shortlisted finalists will give a presentation before a jury panel comprising commissioning editors, senior programme acquisition executives and producers from the region’s major networks and production companies.

As for what a Superpitch HD entry needs to capture the jury’s attention, Magz Osborne, managing editor of both publications, reckons a well-researched business proposal pitching a novel idea or concept would have the edge.

Osborne adds that for Superpitch HD, she’s looking for ideas with sound foundations but an original twist.

Apart from the emphasis on HD, another major difference for Superpitch in 2008 is the exciting prizes on offer. Apart from the invaluable pitching experience, media exposure and the opportunity to meet some of the region’s most influential programming decision-makers, this year’s winner has the opportunity to undertake a six-month internship at Discovery Networks Asia Pacific (worth $10,000) as well as post-production hours sponsored by Iceberg.

One thing most will agree with is that HD is most definitely the future. Becoming familiar with HD technology is essential, but knowing how to implement the technology to make for compelling and productive programming is of equal importance. Superpitch HD will unearth more than a few winners.

Watch out for the next big concept in TV in HD with Superpitch HD at the Asia TV Forum at Suntec City on 11 December.