The Grand Cinema goes 4K with Sony

Hong Kong - The Grand Cinema in Hong Kong is moving towards a new digital era in entertainment with the recent roll-out of Sony’s 4K digital cinema systems. With the completion of this project, The Grand Cinema will have the most Sony 4K systems in place in Hong Kong. Sony has led the way in 4K Digital Cinema since it was introduced in 2007. The implementation of Sony’s 4K digital cinema solutions at The Grand Cinema adds to the 6,000 Sony 4K-enabled screens worldwide.

“Implementing Sony’s 4K digital cinema solution enable us to offer an unrivalled state-of-the-art

screening and best possible cinematic experience for movie-goers,” said Helena Young,

general manager of The Grand Cinema.

“4K is the future of cinema and it is here today, sweeping across major cinemas around the

world. As the only manufacturer of commercially available 4K resolution digital cinema

projectors and the only manufacturer to provide the complete end-to-end cinema digital solution

to exhibitors; SXRD 4K technology from Sony is leading the digital cinema revolution,” said Katsuhiro Masaoka, general manager of business development division, BPPA, for Sony

Electronic Asia Pacific.

With many cinemas upgrading to 4K, the top Hollywood studios are increasing the number of

movies given a 4K release. Recent films shown in 4K format include The Green Hornet, The Social Network, The Karate Kid, Salt, The Other Guys, Eat, Pray, Love, and Burlesque.