The place to Be

From April 2, AXN Beyond will be known as beTV.

Singapore Sony Pictures Television Networks, Asia, is rebranding AXN Beyond as beTV across Asia. Beginning April 2, the new beTV channel will feature an expanded content line-up and a new on- and off-air look and feel, with a channel ‘personality' to match.

A broad slate of light entertainment programming will be added; including Rob, Rob Schneider's latest sitcom based loosely on his real-life whirlwind romance; reality show I Get That A Lot sets up celebrities in everyday jobs such as wait and sales staff, with hidden cameras capturing reactions of unsuspecting customers; and familiar scripted series such as Everybody Loves Raymond and Touched by an Angel.

The rebranded channel will sport a logo and identity in vibrant orange, complemented by a set of warm colours to offer an on-air look that is both casual and contemporary. The beTV rebrand will be seen in 15 markets including Brunei, Cambodia, Hong Kong, Indonesia, Malaysia, Philippines, Singapore, South Korea, Sri Lanka and Thailand.

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