The Sweet Shop opens Southeast Asia office in Bangkok

The Sweet Shop is extending production services to Southeast Asia with Claire Davidson leading the team from its newly opened regional office in Bangkok, Thailand.

Davidson, who joined as executive producer, heads The Sweet Shop's operations in Thailand, India, Indonesia, Malaysia, Vietnam, Singapore and the Philippines.

“I have admired The Sweet Shop for many years.” said Davidson. “I have always had the utmost respect for their directors' creative achievements. Bringing The Sweet Shop into the South East

Asian market is a clever move. We will carve our own niche in the region, and in so doing extend the existing amount of high end productions that The Sweet Shop is known for around the world.”

Most recently, Davidson was Executive Producer at Sudest Productions in Vietnam. Davidson began her career at MTV before moving to television commercials. At McCann Worldgroup, she led the in-agency production company One Six Six, creating work for the entire client roster of McCann Erickson Australia.

"Claire and her experience in Vietnam and greater South East Asia represents a fantastic addition to The Sweet Shop's management team", adds George Mackenzie, Managing Director. "We have been lucky to enjoy great support from the Asian region and bringing Claire on as the local Executive Producer is recognition of that growing demand. It will enable us to better service an extremely important market."