TSL appoints Mike Grieve as sales director

Maidenhead, United Kingdom – International systems integrator TSL, has appointed Mike Grieve as its sales director. Grieve, who is already at his desk at TSL, joined from Quantel following a long career in broadcast technology, which also included Filmlight and Autodesk.

"The changing nature of the industry means we have to change the way we work with our customers," said David Phillips, MD of TSL. "While our strength and our success will ultimately remain with engineers talking technical to engineers, we have to build strong relationships at the commercial level with potential customers around the world. That plays to our great ability to understand the outcomes required from new technology and to design systems that achieve those outcomes.

Phillips added, "As a systems integrator, we are not selling boxes, we are selling trust in our people, our design skills and our reliability. Mike has just the right capabilities to do that, and we are delighted to have him as part of our team."

"This is a great time to join a blue-chip business like TSL. It has the skills and capacity to deliver the biggest projects, at a time when the traditional broadcast industry is rapidly expanding into the multi-platform, content everywhere universe. I am absolutely relishing the challenge of telling the TSL story into new markets and new geographies, as well as cementing relationships in our traditional

areas," said Grieve.