TV business proves Reliable

Reliance Broadcast Network Ltd. has achieved success with three of the CBS entertainment channels it broadcasts, according to data from TAM Media Research.

The company, which entered into a joint venture with US television broadcaster CBS Studios international in August 2010, also launched its first Indian language channel Big Magic in April this year, in addition to the CBS ones.

Three of these four channels – BIG CBS Prime, BIG CBS Love and BIG MAGIC have emerged as market leaders in their respective genres, while the youth channel BIG CBS Spark, is growing at a significant pace, according to the reports.

The three CBS English channels also consolidated Reliance’s position as the number one English general entertainment network in India.