TVNZ wants to capture lost youth via Facebook
TVNZ is rebranding its digital channel TVNZ6 to a youth-focused channel called U.
The new-look channel will launch on March 13 and target New Zealand youth aged 15-24.
The broadcaster has formed a partnership with social networking site Facebook, in a bid for integration and closer relationships with viewers.
U will feature a hosted block of content from 4pm to 7pm daily, driven by a live Facebook application.
See more at: http://www.u.tvnz.co.nz/
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