Television Asia June 2009

Cover Story

> Credit-crunch content

Magz Osborne, Managing Editor
Platforms

> Content to the small screen

Television Asia Plus’ Christine Wong finds out which content is being produced for, adapted for, or working well on Asia’s small screens Advertising

> Al Jazeera’s content-led solutions

With advertisers increasingly seeking more bang for their buck, content-led solutions are consistently proven to add value way beyond the traditional spot-buy

> Migration to DTV gains pace

According to a new study DTV is a real force in the TV marketplace but, warn Media Partners Asia, funding is problematic in India and business models have yet to prove viable in China. Television Asia Plus reports Technology

> MEASAT 3a set for June launch

Despite a delay on the launch of 3a, MEASAT is confident the new satellite’s extra capacity at 91.5˚ East will help existing customers grow, and is optimistic about the opportunities afforded by AFRICASAT-1 at 46˚ East. Television Asia Plus catches up with MEASAT Chief Operating Officer Paul Brown-Kenyon Interview

> A virtuous circle

For Ganesh Rajaram, vice president Asia FremantleMedia Enterprises (FME), his 16-year career in the television industry has been something of a virtuous circle – moving from broadcaster to content provider, in a role that now sees him commissioning Asian content for an international audience. Magz Osborne asks the questions News Feature

> Philippine broadcasters poised for digital growth

Major broadcasters in the Philippines are gearing up for digitalization – if the government ever gets around to deciding which digital TV (DTV) standard to choose. Television Asia Plus reports In The News

> PacMan packs a ratings punch

Unsurprisingly, Manny Pacquiao’s two round defeat of Ricky Hatton on 3 May 2009 was the most-watched TV programme among national households in the Philippines according to Taylor Nelson Sofres (TNS) Programming

> A sporting chance

> Slow and steady strategy for success in Japan

Terrestrial TV continues to dominate in Japan; pay TV penetration remains relatively low as it jostles for attention against high broadband and mobile usage. Television Asia Plus talks to both channel and content providers about the opportunities and challenges as they see them

> Eurosport eyes the yellow jersey in Asia

Eurosport Asia Ltd produces and distributes TV channels Eurosport and Eurosportnews, plus mobile and web products including a local language sports website in China. Launched in 2006, Eurosport Asia-Pacific has just added Indonesia’s AORA platform to its carriage in 12 countries in the region

> Sports for all

Some say the English Premier League, and its players, is over-hyped and over-paid – attracting a disproportionate share of rights revenues and media attention both on, and off, the pitch. Some say it’s worth every penny. Television Asia Plus look at some of the other sports gaining traction in the region