Advertising
Monitoring advertising spend's shifts between media, as well as integrated advertising solutions.

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Double-digit growth for China TV market in 2009
Advertising, 20 May 2010

Beijing, China - Revenue for China's TV, film and radio industries surged 17.06% in 2009 on year to RMB 195.9 billion (US$28.7 billion), according to a report by the country's State Administration of Radio, Film and Television. According to the recently released blue book, 'The [...]

Ellis & Money leave Fox to pursue TheTMSWay
Advertising, 11 May 2010

Hong Kong – Jonathan Ellis, senior vice president Fox One Stop Media, is leaving STAR Group – reportedly to become CEO of mobile solutions company TheTMSWay. Fox International Channels Asia’s vice president research and strategic sales Ben Money is also said to be leaving the company [...]

Asia races on
Advertising, 1 April 2010

Why has it been chosen as a case study? The Amazing Race Asia is Asia’s most ambitious TV production and has enjoyed tremendous success with more than 34 million viewers tuning in across Asia for the three seasons thus far. This multi-million dollar project was honored the “Best [...]

Losing big wins ratings
Advertising, 1 April 2010

Original or acquired format? Acquired program. Hallmark Channel was the exclusive channel to watch the inaugural season of the unscripted series first and exclusively in 22 territories across Asia. Why has it been chosen as a case study? What measurables do you have eg ratings, [...]

Take me out all over Asia
Advertising, 1 April 2010

Which format? Original or acquired format? Take Me Out – original. This format was the brainchild of FremantleMedia France and has been quickly gathering momentum around the world. Why has it been chosen as a case study? Take Me Out is lighting up schedules around the world, [...]

Asia’s wannabe millionaires
Advertising, 1 April 2010

Why has it been chosen as a case study? After more than a decade since it first premiered and instantly struck a chord with viewers, Who Wants to Be a Millionaire? has continued to grow around the world with new sales, anniversary specials and a successful spin-off show, Who Wants [...]

Ugly Wudi’s pretty results
Advertising, 1 April 2010

Arturo Casares Cortina, Advisor for Asian Countries for Mexico-based Televisa Internacional, has been involved in one of the most successful TV drama format deals in China: Ugly Betty from the original Yo soy Betty la Fea of RCN. The Chinese language adaptation – Ugly Wudi (Chounu [...]

Insights into China
Advertising, 1 April 2010

While many might have seen the WTO ruling that China must end its monopoly import system for foreign entertainment products as good news, CMM-I’s recent report concludes that the ruling will not help Hollywood in China. The report, entitled The WTO Ruling on Importing Entertainment [...]

Hong Kong in focus
Advertising, 1 April 2010

Still reeling from the global recession, ad spend for 2009 dipped earlier in the year, rising in the second half as the property market started to recover, leading to double-digit growth in the last quarter. While data from admanGo shows overall ad spend rose by 5.86 percent to HK$26.11 [...]

Taiwan in focus
Advertising, 1 April 2010

Although TV and radio spending remained stable, other media sectors suffered from budget cuts particularly in the real estate and luxury goods industries. Ad spend in the tobacco industry fell dramatically as anti-smoking legislation came into effect. Taiwan’s health authorities [...]