Advertising
Monitoring advertising spend's shifts between media, as well as integrated advertising solutions.

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Cyril conjures magic ratings for AXN
Advertising, 1 March 2010

A household name in Japan, and something of a You Tube sensation – especially for his hamburger trick – but how was Cyril convinced to choose AXN upon which to make his debut outside of Japan? “The network has always been a big fan of his shows in Japan,” Ow explains. “We flew [...]

Fox launches One Stop Media
Advertising, 1 December 2009

Anchored on three well-known brands – Star, Fox and National Geographic, Fox One Stop Media (FOSM) represents a diverse channel portfolio that claims more than 500 million cumulative subscribers in Asia and more than a billion cumulative subscribers globally across 28 channel brands. According [...]

Talking about Y generation
Advertising, 1 December 2009

Unsurprisingly, Internet usage is on the rise among Asia’s seven to 14 year olds, and even higher amongst the 15-19 age-bracket. While TV-watching still dominates, with Internet a strong second, the gap between the two narrows from 17 percent (7-10 year olds) to 11 percent (15-19 [...]

SingTel’s “game-changing” BPL soccer win?
Advertising, 1 December 2009

For anyone who’s been acquainted with Singapore’s media industry over the past decade or so, may be experiencing a strong case of déjà vu. For 2001 saw the Singapore government issue a broadcast license to Singapore Press Holdings (SPH) and a print licence to MediaCorp in order [...]

Formats to the World – FRAPA Report 2009
Advertising, 1 December 2009

Top line findings from the FRAPA report 2009 show that international production volume generated by traded TV formats has grown to € 9.3 billion for theperiod 2006-2008, this is 45 percent up on the € 6.4 billion total first report made on FRAPA’s behalf, compiled for 2002 to 2004. 445 [...]

Yahoo!’s take on Spikes Asia 2009
Advertising, 1 December 2009

Spikes was the region’s first shot at an Asian Advertising and Awards Festival. It was brave, inspiring, fun – the three reasons I entered this business in the first place. For those of you who couldn’t make it, I want to share my personal highlights as a delegate, a sponsor [...]

Counting ad dollars in the wake of digitalisation
Advertising, 1 November 2009

It’s an obvious reality that advertising revenues are one of the first casualties of any recession, and this time, analysts say, they may never recover to 2007 levels. And this downturn is exposing the full impact of digital media upon ad revenues, an impact that remained under [...]

BBC’s Knowledge-based economy
Advertising, 1 November 2009

A key sponsor of the Spikes Asia advertising congress, BBC World News used that forum to announce that 24-hour linear channel BBC Knowledge would be carrying advertising from mid-October. Senior executives were tight-lipped as to which marketers would be that channel’s pioneer [...]

SPENA’s E! trip
Advertising, 1 November 2009

At a socialite-studded occasion in Singapore, Comcast International Media Group (CIMG) and Sony Pictures Entertainment Networks Asia (SPENA) celebrated the latter’s appointment as regional ad sales rep for E! Entertainment Television in South East Asia, Hong Kong, Japan and Korea. Christine [...]

How was your market?
Advertising, 1 November 2009

Amidst the air-kissing affectation of events along Cannes’ La Croisette, a couple of things stand out in my MIPCOM memories for 2009. Attending AETN International’s party to celebrate its distribution, as well as international format and short form rights, of the film ‘The People [...]