Advertising
Monitoring advertising spend's shifts between media, as well as integrated advertising solutions.

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A virtuous circle
Advertising, 1 June 2009

“I do feel I’ve come full circle, I’m still very connected to my production roots, and now possibly my greatest satisfaction comes from seeing local content make it big,” says Rajaram, adding that much of his achievement stems from the empowerment ethos within FME. “Both David [...]

Content to the small screen
Advertising, 1 June 2009

A number of countries may be on the brink of deploying commercial mobile broadcasting services, however the advertising and subscription models necessary to make those services a profitable reality are still far from developed. But as Martin Farrimond, general manager – new platforms [...]

Al Jazeera’s content-led solutions
Advertising, 1 June 2009

For almost as long as pay-TV has existed in the Asia Pacific region, cable and satellite networks have bemoaned that their audience share is much higher than their slice of the advertising revenue pie. While the topic remains high on the agenda at the Cable and Satellite Broadcasters [...]

Eurosport eyes the yellow jersey in Asia
Advertising, 1 June 2009

Eurosport in Asia-Pacific recently announced its acquisition of broadcast rights to a comprehensive range of cycling events, including the three major world tours – Tour de France, Giro d’Italia and Vuelta a España – and key races in the global professional cycling calendar. “These [...]

Migration to DTV gains pace
Advertising, 1 June 2009

Digital TV (DTV) is reaching something of a tipping point in Asia Pacific as pay-TV distribution platforms aggressively install set-top boxes into consumer homes across Greater China and India and terrestrial broadcasters begin to brace themselves for analog switch off in Hong [...]

Young Asians consume 9.5 hours of media per day – Synovate
Advertising, 1 May 2009

The good news for media owners Asia’s youth spend nine and a half hours each day consuming some form of media. Listening to music is very important to the lives of two-third of young Asians and 34 percent said that they had spent more time listening to music in the last year. The [...]

Singapore & China collaborate on ‘subway drama’
Advertising, 13 April 2009

Singapore – The Media Development Authority (MDA), Singapore media company Ufinity and Chinese company Prime Time Entertainment, are collaborating to produce the first Singapore-China subway drama – A Starry Night – to be broadcast simultaneously in trains and train stations in [...]

Branded content gets Ugly in Asia
Advertising, 1 April 2009

A story about a nerdy teen with oversized glasses, tram-track braces and frumpy clothes is an unlikely way for any company to promote its brands, let alone the world’s second largest advertiser. But Ugly Betty, a comedy drama adapted from a Columbian telenovela for Chinese audiences, [...]

China in focus
Advertising, 1 April 2009

As the dust settles on the dramatic events of 2008, China’s TV industry is getting back down to business as usual, The Beijing Olympics is now starting to recede into memory, and broadcasters are again focusing on the nitty-gritty business of catering to the world’s largest TV market [...]

Hong Kong in focus
Advertising, 1 April 2009

Buoyed by the Beijing Olympics, full-year ad revenue for 2008 across all media in Hong Kong rose a healthy 12.1 percent or US$812.5 million to US$7.5 billion from US$6.7 billion in 2007, based on figures from market research firm The Nielsen Company. TV continued to be the medium [...]