Advertising
Monitoring advertising spend's shifts between media, as well as integrated advertising solutions.

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TV ad spend pays off

Advertising, 12 July 2011

Global advertising rose 8.8% year-on-year in the first quarter of 2011 and television advertising posted the largest year-on-year gains, increasing its share of the pie among other traditional media like radio, newspapers and magazines by 11.9%, according to the new Nielsen Global

TV ASIA Plus expands editorial team

Advertising, 1 July 2011

Singapore – TV ASIA Plus welcomes a new member to the editorial team this month. Kelvin Ong is the group’s new editorial assistant for both print and online. Kelvin joins Ten Alps Asia after recent stints in New York City as a writer with lifestyle site Signature9.com and as a

Lightning strikes James Ross

Advertising, 30 June 2011

Hong Kong – James Ross, ITV’s former Regional Director for Asia, announced his new company, Lightning International, has signed an agreement with international media group, Trace TV, to assist in launching its new Trace Sports channel in Asia. Lightning International will assist

PwC report sees digital as the new norm

Advertising, 14 June 2011

Singapore – In many markets the entertainment and media (E&M) industry has been profoundly changed as the ongoing consumer migration to digital has accelerated due largely to the device revolution. It’s the ‘golden age of the digitally empowered consumer’, with the demand for digital

Reliance Broadcast opens new gateway to advertisers

Advertising, 20 April 2011

BIG STREET, the OOH business of Reliance Broadcast Network Limited has launched its OOH inventory on the newly commissioned Delhi Airport Metro Express (DAME) line. The first of its kind Airport Metro Express in the country, DAME launched its commercial operations on February

*Update: Entry information for Crossing Borders - documentary initiative

Advertising, 22 March 2011

APPLICATION DEADLINE EXTENDED TO MARCH 31, 2011. Documentary Campus, the European Documentary Network (EDN) and Blue In Green Productions are looking for documentary makers and writers in the Asia-Pacific to submit story ideas for Crossing Borders – the Eurasia Pacific Documentary

James Murdoch to speak at India media conference

Advertising, 28 February 2011

James Murdoch, Chairman and Chief Executive, News Corporation, Europe and Asia is going to share his vision for the future of Indian media and entertainment industry at the inaugural FICCI FRAMES 2011 on the 23rd of March, in Mumbai. Son of media mogul Rupert Murdoch, he was

Asia gets a makeover

Advertising, 22 February 2011

Endemol announced its long running worldwide hit Extreme Makeover: Home Edition has been commissioned for a local version in Asia. Associated Broadcasting Company in the Philippines has ordered a 12 episode first series of the format to run on local channel TV5. The show will

MediaCorp CEO Lucas Chow has resigned

Advertising, 15 February 2011

Lucas Chow, CEO and Director of MediaCorp Pte Ltd. announced his resignation to the company's staff today. Mr Chow, who has held the top job at Singapore's state broadcaster since 2005, is expected to leave on 31 July 2011. Mr Teo Ming Kian, MediaCorp Chairman, said a committee

Rake to debut on Australia's Universal Channel

Advertising, 10 February 2011

ABC Commercial has sold the eight part drama series, RAKE (8 x 60’) to Sparrowhawk International Channels Limited, to be broadcast on the Universal Channel in Australia. RAKE chronicles the trials and tribulations of criminal barrister, Cleaver Greene – defender of the indefensible

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