Advertising
Monitoring advertising spend's shifts between media, as well as integrated advertising solutions.

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Changing tactics to net more viewers
Advertising, 1 October 2009

What essentially used to be called traditional TV viewing has undergone a major transformation over the years. With the proliferation of various access technologies and digitalization, this fragmented audience now engages with media in diverse ways. Choice of content and preferred [...]

Australia’s appetite for crime
Advertising, 1 October 2009

Australia’s highest rating drama for 2009 has been the second series of Nine Network’s Underbelly, based on real life crime sprees and drug trafficking in Sydney and Melbourne. The Screentime-produced drama shot out of the gate with a launch audience peak of 2.8 million before [...]

Asian Food Channel partners with Hong Kong Tourism Board
Advertising, 31 August 2009

Hong Kong Tourism Board (HKTB) has partnered with Asian Food Channel (AFC), in promotion of the ‘Hong Kong Food & Wine Year’. The partnership involves an online, on-the-ground, and on-screen campaign across Singapore, Philippines, and Malaysia, taking place August to October 2009. [...]

CASBAA goes on the ATAC
Advertising, 1 August 2009

For most media agencies there is no doubt that TV remains the most effective way to reach a large audience quickly and cost effectively. In a fragmented advertising world, across multiple countries, languages and media options, utilizing the highly targeted benefits of subscription [...]

Multimedia campaigns more memorable – CNNI study
Advertising, 1 August 2009

Measuring advertising awareness and effectiveness has always been seen as something of a Holy Grail, demanded by marketers and media agencies needing to justify their expenditure and calculate their ROI. So CNN International recently took a somewhat novel approach to ad response [...]

Downturn exposes digital’s gain – PwC
Advertising, 1 August 2009

Over the next five years, digital technologies will become increasingly widespread across all segments of entertainment & media (E&M) as the digital migration continues to expand according to the PricewaterhouseCoopers (PwC) Global Entertainment & Media Outlook 2009-2013. “The [...]

A virtuous circle
Advertising, 1 June 2009

“I do feel I’ve come full circle, I’m still very connected to my production roots, and now possibly my greatest satisfaction comes from seeing local content make it big,” says Rajaram, adding that much of his achievement stems from the empowerment ethos within FME. “Both David [...]

Content to the small screen
Advertising, 1 June 2009

A number of countries may be on the brink of deploying commercial mobile broadcasting services, however the advertising and subscription models necessary to make those services a profitable reality are still far from developed. But as Martin Farrimond, general manager – new platforms [...]

Al Jazeera’s content-led solutions
Advertising, 1 June 2009

For almost as long as pay-TV has existed in the Asia Pacific region, cable and satellite networks have bemoaned that their audience share is much higher than their slice of the advertising revenue pie. While the topic remains high on the agenda at the Cable and Satellite Broadcasters [...]

Eurosport eyes the yellow jersey in Asia
Advertising, 1 June 2009

Eurosport in Asia-Pacific recently announced its acquisition of broadcast rights to a comprehensive range of cycling events, including the three major world tours – Tour de France, Giro d’Italia and Vuelta a España – and key races in the global professional cycling calendar. “These [...]