Advertising
Monitoring advertising spend's shifts between media, as well as integrated advertising solutions.

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INX News sold for US$10 million
Advertising, 13 January 2009

New Delhi – Newly-formed company Indi Media has acquired INX News Pvt Ltd for a reported Rs 50 crore (US$10.2 million) - from the Peter Mukerjea owned INX Group. Indi Media is a venture co-founded by Vinay Chhajlani, the CEO of Hindi daily 'Nai Dunia' and former Businessworld [...]

MediaCorp cuts costs to keep jobs
Advertising, 12 January 2009

Singapore – MediaCorp has announced that it will be introducing alternate short weeks and getting staff to take block leave to further cut operating costs. “This is over and above a slate of non-wage related measures which have been implemented to cope with the current economic downturn.” Company-issued [...]

State of play
Advertising, 1 January 2009

Media watchers say that mio TV, the pay-TV channel launched by Singapore’s SingTel in July 2007, was left a non-starter after losing out on English Premier League (EPL) broadcast rights to market leader and pay TV incumbent StarHub Digital Cable. As it is, SingTel has struggled [...]

Indonesia in focus
Advertising, 1 January 2009

According to the May 2008-issued ‘Indonesia in View’ report from the Cable and Satellite Broadcasters Association of Asia (CASBAA), with just 2 percent of over 40 million TV households, Indonesia’s pay-TV market penetration remained low compared with other Asian markets. However, [...]

Singapore in focus
Advertising, 1 December 2008

According to Starcom Singapore’s October 2008 TV Trends Update, terrestrial TV dominates with about two-third of total audience viewing share in Singapore. However, its share has been decreasing over the years - 76 percent in 2001 to 61 percent in 2007 (down 15 percent). With [...]

Mobile matters
Advertising, 1 December 2008

due to an apparent lack of sources that summarize the various digital music forms into a digestible format and are standardized in terms of retail spend, a few years ago Soundbuzz took it upon themselves to compile such data. Soundbuzz now provide annual analysis, based on data [...]

Talent search
Advertising, 1 November 2008

according to PricewaterhouseCoopers’ (PwC) Global Entertainment and Media Outlook 2008-2012, the overall entertainment and media market in Asia Pacific will see 11.1 percent growth in 2008. The segment experienced 9.4 percent growth in 2007, boosted by double digit growth in internet [...]

Olympic sponsors’ medal tally
Advertising, 1 November 2008

sponsors constantly question the effectiveness of their investments in event sponsorships and the effect it has on their brand equity, revenue growth, profitability and market share. Sponsors face the difficulty of quantifying, within reasonable time after the sponsorship event, [...]

The battle for the sexes
Advertising, 1 November 2008

the region’s broadcasters continue to focus on building a diverse portfolio to target wider audiences. For the viewer, more channels means more choice, and no longer does the television schedule have to be ‘one size fits all’. With the introduction of TIVO/PVRS, viewers have the [...]

TV’s ‘feel-good factor’ will ride crisis
Advertising, 14 October 2008

MIPCOM, Cannes – Senior execs attending MIPCOM this week are remaining upbeat about the impact of the financial crisis upon the TV and industries. Consistently the message has been that TV consumption tends to rise in times of recession because people cut down on going out and other [...]