Advertising
Monitoring advertising spend's shifts between media, as well as integrated advertising solutions.

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MediaCorp to acquire stake in Chinese outdoor advertising firm Dahe Media
Advertising, 14 February 2008

Singapore – MediaCorp, Singapore’s integrated media company, is acquiring a 22.66% stake in Chinese outdoor advertising firm Dahe Media Co Ltd. The proposed deal comprises vendor shares and new shares with the latter priced at HK$89million (US$11.4million), and is subjected to regulatory [...]

Integrated expectations
Advertising, 1 February 2008

Billed as the most strongly contested, and newest, category in the CASBAA TV Advertising Awards 2007, the Best Integrated Campaign award went to Samsung HD’s ‘Redefining the Beauty of the World’ Campaign on National Geographic Channel (NGC HD). Aimed at introducing the advantages [...]

TV versus the ‘networkers’
Advertising, 1 February 2008

Across the Asia Pacific region, the TV industry is experiencing differing fortunes by market, driven by increased media fragmentation in more developed markets and attractive costs of entry in less developed. From the 2007 ‘This Year Next Year’ report by GroupM, TV’s share of measured [...]

The rise and rise of MNC
Advertising, 1 February 2008

Indonesia’s net advertising revenue in 2006 was over US$1.1billion, of which around 70% (US$775million) was spent on TV advertising and 30% on print. And predictions indicate that both TV and print advertising will rise by 15% annually over the next three years. This is especially [...]

Get a life
Advertising, 1 February 2008

October 2007 saw BBC World’s ‘first ever foray into the virtual world’, with a Second Life press conference to introduce its new advertising and marketing campaign The Internationalists. Conference guests could create avatars (virtual selves) within Second Life, which were teleported [...]

Alan Teo resigns from MediaCorp
Advertising, 21 January 2008

Singapore – Alan Teo, Senior Vice President, Agency & Partners Development and New Business Group of Airtime Sales, MediaCorp TV, has resigned to pursue his own interests. He will remain with the company till March 31 2008 to help with the transition. In the interim period, Corinne [...]

SPE Networks-Asia names Jack Lim as VP, Ad Sales & Marketing, ups Gregory Ho as VP & GM, Animax Asia
Advertising, 14 January 2008

Singapore – SPE Networks-Asia in expanding from two to six channel brands including AXN Asia, Animax Asia, Sony Entertainment Television (SET), AXN Beyond, PIX and PIX Thriller, has announced changes to its senior management. Jack Lim has been appointed as Vice President, Advertising [...]

Airtel and STAR India in 2-year strategic partnership
Advertising, 20 December 2007

New Delhi / Mumbai - Airtel and STAR India have entered into a two-year strategic agreement with the latter to receive the former’s committed advertising outlay for the 24 months at a mutually-negotiated rate with inflation protection. Under the agreement, STAR and Airtel will [...]

Mark Taylor named as VP, International Ad Sales, AETN International
Advertising, 11 December 2007

New York / London – AETN International has appointed Mark Taylor as Vice President, International Ad Sales. Based in AETN's London office, Taylor is responsible for developing international ad sales strategies for AETN channel brands including The History Channel, The History Channel [...]

Soumitra Saha replaces Ian Diamond as SVP and GM of TENA
Advertising, 11 December 2007

Hong Kong – Soumitra “Sunny” Saha has been promoted as Senior Vice President and General Manager of Turner Entertainment Networks Asia (TENA), replacing Ian Diamond who has resigned after seven years at the helm of TENA and 13 with Turner. Saha assumes responsibility for the overall [...]