Advertising
Monitoring advertising spend's shifts between media, as well as integrated advertising solutions.

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Migration to DTV gains pace
Advertising, 1 June 2009

Digital TV (DTV) is reaching something of a tipping point in Asia Pacific as pay-TV distribution platforms aggressively install set-top boxes into consumer homes across Greater China and India and terrestrial broadcasters begin to brace themselves for analog switch off in Hong [...]

Young Asians consume 9.5 hours of media per day – Synovate
Advertising, 1 May 2009

The good news for media owners Asia’s youth spend nine and a half hours each day consuming some form of media. Listening to music is very important to the lives of two-third of young Asians and 34 percent said that they had spent more time listening to music in the last year. The [...]

Singapore & China collaborate on ‘subway drama’
Advertising, 13 April 2009

Singapore – The Media Development Authority (MDA), Singapore media company Ufinity and Chinese company Prime Time Entertainment, are collaborating to produce the first Singapore-China subway drama – A Starry Night – to be broadcast simultaneously in trains and train stations in [...]

Branded content gets Ugly in Asia
Advertising, 1 April 2009

A story about a nerdy teen with oversized glasses, tram-track braces and frumpy clothes is an unlikely way for any company to promote its brands, let alone the world’s second largest advertiser. But Ugly Betty, a comedy drama adapted from a Columbian telenovela for Chinese audiences, [...]

China in focus
Advertising, 1 April 2009

As the dust settles on the dramatic events of 2008, China’s TV industry is getting back down to business as usual, The Beijing Olympics is now starting to recede into memory, and broadcasters are again focusing on the nitty-gritty business of catering to the world’s largest TV market [...]

Hong Kong in focus
Advertising, 1 April 2009

Buoyed by the Beijing Olympics, full-year ad revenue for 2008 across all media in Hong Kong rose a healthy 12.1 percent or US$812.5 million to US$7.5 billion from US$6.7 billion in 2007, based on figures from market research firm The Nielsen Company. TV continued to be the medium [...]

ASEAN broadcasters forge SMART Alliance
Advertising, 25 March 2009

Singapore – The six founding members of the SMART alliance have signed a Memorandum of Understanding for co-operation in three areas: content, sales and marketing, technology. Comprising ABS-CBN (Philippines), BBTV (Thailand), International Media Corporation (Vietnam), Media Nusantara [...]

Ad slump’s impact on Indian TV
Advertising, 1 March 2009

World advertising spending is expected to reach US$490.5 billion dollars in 2009, according to Zenith Optimedia, slightly down from $491.6 billion in 2008. Whatever the final numbers there is no hiding from the fact that the global ad market is in the middle of a downturn that began [...]

Time for reality check in India’s crowded TV market
Advertising, 1 March 2009

A glance at the latest quarterly results of some of India’s listed media and entertainment companies indicates, unsurprisingly, that advertising growth rates have slowed in the wake of an overall downturn in the global economy. NDTV, which has been metamorphosing from purely a [...]

Survival of the fittest
Advertising, 1 March 2009

The first thing Jeff Cressall does in the mornings these days is reach for his BlackBerry and look at updates of the Dow Jones Index. The Asia-Pacific president of Universal McCann confesses to have never been so interested in the movements of the financial markets. Two of his [...]