Advertising
Monitoring advertising spend's shifts between media, as well as integrated advertising solutions.

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Soumitra Saha replaces Ian Diamond as SVP and GM of TENA
Advertising, 11 December 2007

Hong Kong – Soumitra “Sunny” Saha has been promoted as Senior Vice President and General Manager of Turner Entertainment Networks Asia (TENA), replacing Ian Diamond who has resigned after seven years at the helm of TENA and 13 with Turner. Saha assumes responsibility for the overall [...]

Global ad spend by top 100 hits US$97.8 million
Advertising, 10 December 2007

The world’s top 100 marketers spent US$97.8 billion in global media in 2006, a slim 1.1% up on the previous year and a pronounced slowdown after a 5.1% increase in 2005 and a 12.1% jump in 2004. The Top 100 shelled out $46.02 billion, or 47.1% of the global total, in the US, [...]

Discovery and MediaCorp take top kudos at ATA ceremony
Advertising, 3 December 2007

Singapore – Discovery Networks Asia was the big winner at the Asian Television Awards (ATA) 2007, collecting five awards including Cable & Satellite Network of the Year. Singapore’s MediaCorp was declared Terrestrial Broadcaster of the Year. Some 31 prizes were handed out at [...]

MediaCorp’s HD5 goes ‘free to- air’
Advertising, 1 December 2007

IT was at last year’s Asia TV Forum that the announcement was made of MediaCorp’s intention to commercially launch a free-to-air HDTV channel before the end of 2007. This followed an extensive HDTV trial, initiated from June 2006 which saw 1000 households, community clubs and retail [...]

New media approaches mainstream status
Advertising, 1 December 2007

ACCORDING to the Nielsen Media Index 2007 survey, traditional media continue to sustain their mass audience presence. But Internet and cable TV, traditionally seen as ‘new’ or ‘alternative’, have moved a step closer to ‘mainstream’ media status with about half the population viewing [...]

Effectiveness rules OK?
Advertising, 1 December 2007

YOU don’t need me to tell you that advertising has become more fragmented, and more expensive. But may I throw another spanner in the works by suggesting that it is becoming less effective?What exactly do we mean by ‘advertising effectiveness’? Do we want to know how many people [...]

Rive Gauche Television closes Asian sales ahead of ATF
Advertising, 19 November 2007

Los Angeles – Rive Gauche Television has closed sales in Asia for various reality and documentary programs ahead of the Asia Television Forum (ATF), running Nov. 28 – 30 at Shangri La Hotel in Singapore. Rive Gauche Television sold pan-satellite rights to season one of Video [...]

Imira Entertainment clinches pre-sales for ATF offerings
Advertising, 19 November 2007

Imira Entertainment, (formerly Icon Animation) a Spanish production and distribution company specializing in youth programming, sealed a number of pre-sales deals for its ATF offerings. From Imira’s third party slate, Rat Man (52x13’) was sold to HBO Family Channel Asia as [...]

CASBAA to focus on mobile technologies and pay-TV advertising in 2008
Advertising, 19 November 2007

Hong Kong – CASBAA will focus on the increasing impact of mobile technologies and the further development of pay-TV advertising in 2008, said Marcel Fenez, Global Managing Partner, Entertainment and Media Practice of PricewaterhouseCoopers, who was re-elected for a two-year term [...]

Asia Media Festival set to make a bigger splash in 2007
Advertising, 5 November 2007

Singapore – The Asia Media Festival 2007 (AMF 2007), the regional business platform for the media industry to be held Nov. 14 – Dec. 4 in Singapore, is set to grow this year with a marked increase in participation and the debut of several new events. Hosted by the Media Development [...]