Advertising
Monitoring advertising spend's shifts between media, as well as integrated advertising solutions.

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MTV rebuffs restructure rumours
Advertising, 23 September 2008

Singapore – A spokesperson for MTV Asia has stated that the company is not going through a restructure exercise, and that “apart from (SVP) Ian Stewart’s plans to leave there are no other exits planned.” “On the contrary, we are building the business,” she continued. “Viacom [...]

Musical youth
Advertising, 1 August 2008

MTV Networks Asia undertook a survey to find out how passionate young Asians are about music and the music related activities in which they are engaged. Findings show that young people in India, Vietnam, Thailand and the Philippines have the highest passion for music. And as [...]

STAR appoints Ron Plante SVP, Research
Advertising, 23 June 2008

Hong Kong – Ron Plante has been appointed senior vice president, research at STAR. Plante will spearhead ad sales research, market research, program research and audience measurement research in support of sales, programming, marketing, and business development activities for [...]

Mobile deals for CNBC in Thailand
Advertising, 16 June 2008

Bangkok – CNBC is partnering with The Nation, to distribute CNBC Asia Pacific’s SMS services in Thailand. The content will be distributed on three of Thailand’s major service providers - AIS, TRUE and DTAC. And the CNBC WAP site will be distributed by Thailand’s biggest provider, [...]

Newly-created STAR post for Sumantra Dutta
Advertising, 11 June 2008

Hong Kong/Dubai - Sumantra Dutta (Sumo) has been appointed STAR’s country head, Middle East, Africa and Pakistan. In this newly created Dubai-based position, from July 1 Dutta will be responsible for spearheading STAR’s business in those three markets and will report to Laureen [...]

Bloomberg TV taps BBH for pan-regional campaign
Advertising, 11 June 2008

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Jenny Tan to head up AAAN’s ad sales
Advertising, 2 June 2008

Singapore – AETN All Asia Networks Pte Ltd (AAAN) has appointed Jenny Tan to head up its advertising sales for Southeast Asia. The network officially launched eleven months ago with The History Channel and Crime & Investigation Network brands. And 27 May 2008 saw The Biography [...]

New media in practice
Advertising, 1 June 2008

While there is still much hype surrounding new media, most, in 2008, are no longer new. Newsgroup chat rooms, conceived in 1979, will celebrate their 30th anniversary next year. ‘Weblogs’, now commonly known as blogs, were created in 1997; ‘bloggers’ have been blogging for a decade. [...]

Indian viewing goes OOH
Advertising, 1 June 2008

Out of home TV (OOH), popularly referred to as Digital Signage Networks (DSN), is witnessing rapid advancement in India. It is still in its embryonic stage but over the last year or so, a number of OOH TV or screen network operators have emerged, targeting diverse venues such [...]

Malaysia in focus
Advertising, 1 June 2008

2007 saw Malaysia’s media industry continue its ascendancy with major players recording healthy growth and profits with new business developments announced through the year, as the nation celebrated its 50th year of independence and nationhood. Advertising expenditure across all [...]