Advertising
Monitoring advertising spend's shifts between media, as well as integrated advertising solutions.

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MTV Asia Awards makes Malaysia return
Advertising, 28 May 2008

Kuala Lumpur – MTV Networks Asia is bringing back its MTV Asia Awards (MTVAA) – set to take place at the Arena of Stars in Genting - City of Entertainment, Malaysia on 2 August 2008, to be hosted by 30 Seconds to Mars’ Jared Leto. Confirmed regional partners include edc by Esprit, [...]

Beijing Olympics TV rights revenue top US$2.5bn
Advertising, 19 May 2008

Athens – TV broadcasting revenues paid to the International Olympic Committee (IOC) for rights to the 2008 Beijing Olympics topped US$2.5billion in the 2005-2008 period, while worldwide sponsorship, ticketing and licensing added a further US$900million in revenues. Reuters reports [...]

Animax to roll out LaMB over multiple platforms
Advertising, 16 May 2008

Singapore/Hong Kong – Youth cable channel Animax has launched LaMB, a new HD entertainment showcase for TV, the Internet and mobile platforms. LaMB is the first original HD production from Animax and is the first animation programme produced under the US$6million Singapore Economic [...]

Online ad spend in Hong Kong exceeds US$22million for Q1, 2008
Advertising, 7 May 2008

Hong Kong – Online advertising expenditure in Hong Kong reached HK$172million (US$22.1million) in Q1, 2008 as more than 1,000 advertisers promoted their brands online with more than 2,800 advertising campaigns which generated over 5.5billion ad impressions in the first three months [...]

Japan in focus
Advertising, 1 May 2008

Free-to-air networks in Japan are relying heavily on variety/quiz shows to resist the general and continuous fall of ratings across genres and the overall decline of TV viewing over the last decade or so. The ratings and revenue leader Fuji Television is adding five new variety and [...]

NGCA and Samsung extend partnership for HD integrated marketing campaign
Advertising, 25 April 2008

Singapore – National Geographic Channel Asia (NGCA) and Samsung Asia have jointly launched a new integrated marketing campaign to promote HD in Southeast Asia and Oceania, to coincide with Samsung’s roll out of its Series 6 flagship HDTV sets. Building on the partners’ ‘Redefining [...]

Jeremy Carr to drive regional entertainment advertising sales at TENA
Advertising, 24 April 2008

Turner Entertainment Networks Asia, Inc. (TENA) has named Jeremy Carr as vice president, regional entertainment advertising sales, to replace Soumitra Saha, who was promoted to head TENA as SVP and GM since December 2007. Based in Hong Kong, Carr oversees TV and interactive advertising [...]

MTV Japan to provide content on niwango’s online video sharing service
Advertising, 9 April 2008

Tokyo/Singapore/Hong Kong - MTV Networks Japan K.K, a unit of Viacom, have sealed a deal to provide MTV Networks Japan-owned international and Japanese content on niwango’s Nico Nico Douga (www.nicovideo.jp) online video sharing service. Nico Nico Douga allows comments to be [...]

STAR India’s upcoming Fifth Grader takes top advertising dollars
Advertising, 8 April 2008

New Delhi – STAR India’s Kya Aap Paanchvi Pass Se Tez Hai (Paanchvi Pass), the Indian version of the Mark Burnett game show Are You Smarter Than a Fifth Grader? (Fifth Grader) reportedly to premiere on April 18, 2008, has attracted sponsorships of over Rs500million (US$12.5million) [...]

Taiwan in focus
Advertising, 1 April 2008

Terrestrial TV is facing problems so profound and on so many levels that toward the end of a two-hour interview, Jack Hsiao-Cheng Chi, senior specialist, department of planning, National Communications Commission (NCC), asked his interviewer, “Why do you feel such pity for them?” [...]