Why has it been chosen as a case study? The Amazing Race Asia is Asia’s most ambitious TV production and has enjoyed tremendous success with more than 34 million viewers tuning in across Asia for the three seasons thus far. This multi-million dollar project was honored the “Best
Original or acquired format? Acquired program. Hallmark Channel was the exclusive channel to watch the inaugural season of the unscripted series first and exclusively in 22 territories across Asia. Why has it been chosen as a case study? What measurables do you have eg ratings,
Which format? Original or acquired format? Take Me Out – original. This format was the brainchild of FremantleMedia France and has been quickly gathering momentum around the world. Why has it been chosen as a case study? Take Me Out is lighting up schedules around the world,
Why has it been chosen as a case study? After more than a decade since it first premiered and instantly struck a chord with viewers, Who Wants to Be a Millionaire? has continued to grow around the world with new sales, anniversary specials and a successful spin-off show, Who Wants
Arturo Casares Cortina, Advisor for Asian Countries for Mexico-based Televisa Internacional, has been involved in one of the most successful TV drama format deals in China: Ugly Betty from the original Yo soy Betty la Fea of RCN. The Chinese language adaptation – Ugly Wudi (Chounu
While many might have seen the WTO ruling that China must end its monopoly import system for foreign entertainment products as good news, CMM-I’s recent report concludes that the ruling will not help Hollywood in China. The report, entitled The WTO Ruling on Importing Entertainment
Still reeling from the global recession, ad spend for 2009 dipped earlier in the year, rising in the second half as the property market started to recover, leading to double-digit growth in the last quarter. While data from admanGo shows overall ad spend rose by 5.86 percent to HK$26.11
Although TV and radio spending remained stable, other media sectors suffered from budget cuts particularly in the real estate and luxury goods industries. Ad spend in the tobacco industry fell dramatically as anti-smoking legislation came into effect. Taiwan’s health authorities
A household name in Japan, and something of a You Tube sensation – especially for his hamburger trick – but how was Cyril convinced to choose AXN upon which to make his debut outside of Japan? “The network has always been a big fan of his shows in Japan,” Ow explains. “We flew
Anchored on three well-known brands – Star, Fox and National Geographic, Fox One Stop Media (FOSM) represents a diverse channel portfolio that claims more than 500 million cumulative subscribers in Asia and more than a billion cumulative subscribers globally across 28 channel brands. According
