Advertising
Monitoring advertising spend's shifts between media, as well as integrated advertising solutions.

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Edging into the digital age
Advertising, 1 April 2008

In what insiders described to be a reluctant move given the lack of tangible government support, Hong Kong’s free-to-air broadcasters Television Broadcasts (TVB) and Asia Television (ATV) rolled out digital TV services on the very last day of 2007 to meet the government-mandated [...]

China in focus
Advertising, 1 April 2008

China is the world’s largest TV market by audience and fast becoming one of the world’s most prodigious producers of TV content. Total annual production of TV programs reached 2.6million hours in 2006, an annual increase of 2.51%, according to the State Administration of Radio, Film [...]

Media Prima to set up media fund
Advertising, 26 March 2008

Kuala Lumpur – Media Prima Berhad (MPB) is setting out its regional expansion plans with the proposed setup of the MPB Strategic Media Fund Limited Partnership, a private equity fund for investments in media assets across South East Asian and emerging Asian markets. Targeting [...]

CASBAA Convention 2008 set for October 28 – 30
Advertising, 26 March 2008

Hong Kong – CASBAA will stage the 15th CASBAA Convention in Hong Kong from October 28 – 30 2008. Themed “Subscribe to the Future – All Eyes are on Asia”, the three-day event will highlight the “dynamism of digital cable, high-speed broadband and mobile TV services with the realities [...]

VDO nets rights to advertising packages for CCTV’s Olympic web broadcasts
Advertising, 25 March 2008

Beijing – ViDeOnline Communications, Ltd. (VDO), a video networking company, has won exclusive rights to package and create video advertisement partnerships for CCTV.com for live and VOD online channels video streaming broadcasts of the Beijing 2008 Olympic Games. Under the agreement, [...]

Qualcomm buys Xiam Technologies for US$32 million
Advertising, 13 March 2008

San Diego - Qualcomm Inc., developer of wireless technologies and data solutions including the MediaFLO broadcast to mobile standard, has acquired Xiam Technologies Ltd, an Irish developer of wireless content targeting solutions for US$32million. The transaction will not affect Qualcomm's [...]

Local strategy – global business
Advertising, 1 March 2008

Since their arrival in Asia over a decade ago, it’s no secret that international networks have been localizing feeds, channels and content to please affiliates, as well as to attract both viewers and advertising dollars. But one thing that became apparent was that even executives [...]

India in focus
Advertising, 1 March 2008

In the continued proliferation of new satellite TV channels and increasing competition from several other ‘screens’ be they Internet, mobile phones or outdoor, TV as a mass medium in India is being challenged to brace itself for future. The role of TV in the overall communication [...]

MediaCorp names Yip as COO of Vietnamese JV, Yong as EVP, sales and marketing
Advertising, 29 February 2008

Singapore – MediaCorp has assigned its sales head, James Yip, to manage its Vietnamese TV joint venture, International Media Corporation (IMC) as chief operating officer, and has appointed Clifton Yong to replace him as executive vice president, sales and marketing, MediaCorp. Yip [...]

Eros International introduces ad-supported online movie streaming service
Advertising, 27 February 2008

Mumbai – Eros International has launched an advertising-supported on-demand streaming movie streaming service to offer content online, free of charge to consumers. The service, accessible at http://ondemand.erosentertainment.com offers exclusive content from the Eros movie catalogue [...]