Marketing
Channels and broadcasters share marketing and branding strategies with TVA.

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SPT puts buyers in the Hot Seat
Marketing, 1 January 2010

Addressing a full house, Angel Orenga, senior vice president, distribution Asia-Pacific described SPT as being so much more than films. “We are here today to convince you that we are more than films. We bring more than one, two or three genres; we provide our partners with programming [...]

Fans swarm to Ben 10 premiere
Marketing, 1 January 2010

Aiming at the single largest tune-in for any channel in Asia Pacific, Cartoon Network employed every single weapon in its communications armoury in a campaign spanning three months. From tune-in to sustaining the hype; from contests on-air and on-line; from movie screenings to premiere [...]

Asia Television Forum organizers upbeat about 2010
Marketing, 1 January 2010

The 10th edition of the Asia Television Forum (ATF) closed strongly with US$88.7 million worth of deals transacted, according to Reed Exhibitions, organizer of Asia’s leading content market. Business generated represents approximately 20 percent growth from last year’s record of [...]

TBS & Discovery Channel top Asian TV Awards 2009
Marketing, 4 December 2009

Singapore – Tokyo Broadcasting System Television Inc (TBS) and Discovery Channel Asia took top honours at the 14th Asian TV Awards 2009, held last night at the Pan Pacific Hotel in Singapore. Japan’s TBS was named Terrestrial Channel of the Year, having won Best Comedy for Iromonea [...]

Focus on Formats
Marketing, 1 December 2009

Morning 10.15am – 11am Session 1 – Keynote address by Rob Clark, Global Head of Entertainment, FremantleMedia, one of the largest creators and producers of entertainment brands in the world. Rob joined FremantleMedia’s Worldwide Entertainment division in 2003 and has managed [...]

Tip of the iceberg for Bloomberg TV
Marketing, 1 November 2009

16 September 2009 saw the centre of Singapore’s ever-bustling business hub play host to hectic activity of a non-financial nature, as numbers were hewn from massive blocks of ice to coincide with the commencement of trading at the world’s stock exchanges. As each financial market [...]

Market forces
Marketing, 1 October 2009

Natalie Lawley Sales Manager Asia, ABC Commercial Asia has been a region that has actually increased in sales and especially for our kids’ content. Sales for our newer premium titles – The WotWots, Bindi the Jungle Girl and The Wiggles, have been a factor towards the rise, along [...]

Extend your reach with the digital winners
Marketing, 1 October 2009

With the rapid development of digital platforms such as online video, IPTV and mobile TV services, content consumption is changing almost every day and the pay-TV industry is aggressively pursuing these opportunities by adopting strategies to maximize subscription and advertising [...]

Superpitch 2009 – the search for the next great format idea
Marketing, 1 October 2009

Organized by premier trade publications Television Asia Plus and Asia Image, the Superpitch has for many years been an integral part of the Asia TV Forum. As the TV industry in Asia has evolved, so has the event, with the number of entries ever-growing across both animation and [...]

CBD ice stunt as Bloomberg TV targets Singapore
Marketing, 18 September 2009

Singapore – Giant ice sculptures of stock-exchanges’ opening numbers were created at Singapore’s Central Business District to coincide with the opening time of those exchanges, in a stunt to promote business news brand Bloomberg Television. Managing director for Bloomberg Television’s [...]