Marketing
Channels and broadcasters share marketing and branding strategies with TVA.

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Content to the small screen
Marketing, 1 June 2009

A number of countries may be on the brink of deploying commercial mobile broadcasting services, however the advertising and subscription models necessary to make those services a profitable reality are still far from developed. But as Martin Farrimond, general manager – new platforms [...]

Slow and steady strategy for success in Japan
Marketing, 1 June 2009

Talking to FremantleMedia Japan KK’s recently appointed president and representative director Shingo Ishiyama, one thing becomes patently clear – the necessity for a patient approach and long-term strategy in that particular market. “Because of the structure of Japanese companies, [...]

Philippine broadcasters poised for digital growth
Marketing, 1 June 2009

The Philippines’ biggest broadcasting networks are busy upgrading their facilities to be able to deploy DTV services. ABS-CBN Broadcasting Corporation reportedly allotted one billion pesos (US$20 million) for the operation of a DTV broadcast facility. Since free-to-air (FTA) remains [...]

Sports for all
Marketing, 1 June 2009

“We first acquired the NFL rights in 2008 and syndicated the live games to local sports platforms. Market feedback indicated that there was good demand for such programming, and we felt that the rights would be better utilized on a channel that was focused on American sports. At [...]

Get SET for some ‘wickedly juicy’ TV
Marketing, 1 May 2009

Sony Entertainment Television Sony Entertainment Television (SET) is a brand new English entertainment channel devoted to serving the interest of discerning, urban career women in their 20s and 30s. The channel provides smart entertainment - sexy, chic, sophisticated and witty shows [...]

Age of Discovery
Marketing, 1 April 2009

29 March 2009 saw Discovery Networks Asia-Pacific (DNAP) reveal a new logo and refreshed on-air brand campaign for Discovery Channel across the region. The on-air campaign continues with the infectious ‘The World is Just Awesome’, which launched late 2008. Discovery Channel is also [...]

ASEAN broadcasters forge SMART Alliance
Marketing, 25 March 2009

Singapore – The six founding members of the SMART alliance have signed a Memorandum of Understanding for co-operation in three areas: content, sales and marketing, technology. Comprising ABS-CBN (Philippines), BBTV (Thailand), International Media Corporation (Vietnam), Media Nusantara [...]

Brand makeovers
Marketing, 1 March 2009

Discovery Turbo 22 September 2008 saw Discovery Turbo replace Discovery Real Time in Australia, Hong Kong and Southeast Asia. Discovery Turbo is a new 24-hour channel dedicated to speed and all things motored - targeted at males 18-54. (This was not a rebrand per se, Discovery [...]

Five redundant in Hong Kong as WDTVI shifts marketing to Singapore
Marketing, 4 February 2009

Hong Kong – Walt Disney Television International has relocated its regional marketing function to Singapore – resulting in five redundancies. The positions made redundant include vice president marketing Simon George and his Hong Kong based team. Said a Disney Channel spokeperson, [...]

Endemol tap Reed MIDEM’s Johnson for global role
Marketing, 16 January 2009

Endemol announced the appointment of Paul Johnson to the new role of global head of marketing and brand partnerships. Johnson will oversee all of the company’s marketing activities, including marketing operations, branding, communications, event management, brand affiliations [...]