Marketing
Channels and broadcasters share marketing and branding strategies with TVA.

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Google gets regulatory approval to buy AdMob
Marketing, 24 May 2010

Google Inc has won U.S. approval to buy mobile advertising rival AdMob, after months of delay and rumor that the search engine giant was headed for a court fight with government officials over the US$750 million transaction, Reuters reports. The FTC said in a statement on Friday [...]

LCD-TV sales in Asia picking up
Marketing, 21 May 2010

Singapore - As the economy recovers, consumers in Asia are once again spending on technical consumer equipment (TCE), particularly on LCD-TVs, according to a report by GfK Asia. GfK findings reveal that one product within the consumer electronics sector that has been displaying [...]

NDS to triple investment in China
Marketing, 20 May 2010

Beijing, China - Digital pay TV technology solutions provider NDS announced it plans to triple its investment in China with new hires, new facilities and other local infrastructure. Earlier this year, the company announced that it had increased its headcount in China by 73% over [...]

NGV boosts international business development with new group
Marketing, 20 May 2010

London, England / Washington, D.C. - National Geographic Ventures (NGV) announced the creation of an international group to support its existing divisions operating in international markets. The new National Geographic Ventures International (NGVI) will also create and manage [...]

Acquisitions pay off for Media Prima
Marketing, 20 May 2010

Petaling Jaya, Malaysia – Media Prima Berhad announced a strong first-quarter, posting a 100% surge in profit after taxes from the same period last year, buoyed by the economic upswing and a spate of recent acquisitions. The media investment group posted RM 45.6 million in profit [...]

SPE Networks gets up close and personal with AXN HD
Marketing, 20 May 2010

Singapore – SPE Networks - Asia is offering viewers the AXN experience in rich detail with the launch of AXN HD. The high-definition action/adventure channel, which will be available on StarHub TV Channel 559 starting 25 May as part of its Entertainment Basic Group, makes Singapore [...]

Fox strengthens Asia line-up with new appointments
Marketing, 19 May 2010

HONG KONG – Fox International Channels (FIC) is giving its management team in Hong Kong and Southeast Asia a boost with new appointments in a bid to further accelerate its pan-regional advertising sales capabilities and drive local market growth following a year of outstanding business [...]

Singapore, Tiger Gate enter co-production agreement
Marketing, 17 May 2010

Cannes, France - The Media Development Authority of Singapore (MDA) and Tiger Gate Entertainment, a joint venture by Lionsgate and Saban Capital Group, have entered into a strategic partnership to commission a slate of multiplatform projects in the action, horror and thriller genres [...]

Indonesia first to see RED
Marketing, 12 May 2010

JAKARTA, Indonesia – HBO Asia yesterday launched RED, its newest Asian movie channel. Also known as SCREEN RED, the channel features 24 hours of Asian movies aired in association with MATV, the leading Hong Kong-based producer and distributor of Chinese-language movies. RED, [...]

Indonesia first to see RED
Marketing, 12 May 2010

JAKARTA, Indonesia – HBO Asia yesterday launched RED, its newest Asian movie channel. Also known as SCREEN RED, the channel features 24 hours of Asian movies aired in association with MATV, a Hong Kong-based producer and distributor of Chinese-language movies. RED, which will [...]