Marketing
Channels and broadcasters share marketing and branding strategies with TVA.

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Focus on Formats
Marketing, 1 December 2009

Morning 10.15am – 11am Session 1 – Keynote address by Rob Clark, Global Head of Entertainment, FremantleMedia, one of the largest creators and producers of entertainment brands in the world. Rob joined FremantleMedia’s Worldwide Entertainment division in 2003 and has managed [...]

Tip of the iceberg for Bloomberg TV
Marketing, 1 November 2009

16 September 2009 saw the centre of Singapore’s ever-bustling business hub play host to hectic activity of a non-financial nature, as numbers were hewn from massive blocks of ice to coincide with the commencement of trading at the world’s stock exchanges. As each financial market [...]

Market forces
Marketing, 1 October 2009

Natalie Lawley Sales Manager Asia, ABC Commercial Asia has been a region that has actually increased in sales and especially for our kids’ content. Sales for our newer premium titles – The WotWots, Bindi the Jungle Girl and The Wiggles, have been a factor towards the rise, along [...]

Extend your reach with the digital winners
Marketing, 1 October 2009

With the rapid development of digital platforms such as online video, IPTV and mobile TV services, content consumption is changing almost every day and the pay-TV industry is aggressively pursuing these opportunities by adopting strategies to maximize subscription and advertising [...]

Superpitch 2009 – the search for the next great format idea
Marketing, 1 October 2009

Organized by premier trade publications Television Asia Plus and Asia Image, the Superpitch has for many years been an integral part of the Asia TV Forum. As the TV industry in Asia has evolved, so has the event, with the number of entries ever-growing across both animation and [...]

CBD ice stunt as Bloomberg TV targets Singapore
Marketing, 18 September 2009

Singapore – Giant ice sculptures of stock-exchanges’ opening numbers were created at Singapore’s Central Business District to coincide with the opening time of those exchanges, in a stunt to promote business news brand Bloomberg Television. Managing director for Bloomberg Television’s [...]

Asian Food Channel partners with Hong Kong Tourism Board
Marketing, 31 August 2009

Hong Kong Tourism Board (HKTB) has partnered with Asian Food Channel (AFC), in promotion of the ‘Hong Kong Food & Wine Year’. The partnership involves an online, on-the-ground, and on-screen campaign across Singapore, Philippines, and Malaysia, taking place August to October 2009. [...]

September launch for BBC Knowledge magazine in Asia
Marketing, 26 August 2009

Singapore - BBC Magazines has licensed specialist factual title BBC Knowledge to Singapore publisher Regent Media who will publish the magazine across Asia from September 2009. BBC Knowledge magazine is a full-colour glossy title offering features on science, history and nature. [...]

NBC U’s stunts for The Starter Wife and SCI-FI
Marketing, 1 August 2009

The Starter Wife on Hallmark Channel “Hallmark Channel’s key show in April 2009 was The Starter Wife, starring Emmy-nominated actress Debra Messing. The series made its Asia debut on Hallmark Channel after its successful run of a mini-series of the same name in 2008,” explains NBC [...]

Asian Food Channel’s License to Grill
Marketing, 1 August 2009

To many viewers in Asia, chef Robert Rainford is ‘the barbeque guy’; popular with male and female viewers alike, his no-nonsense approach to grilling food has rapidly gained his show ‘License to Grill’ an avid fanbase. “Robert Rainford was first spotted on AFC and was carried [...]