Marketing
Channels and broadcasters share marketing and branding strategies with TVA.

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Nat Geo & Fox’s blossoming bouquet
Marketing, 1 October 2008

hong kong-based senior vice president marketing Sonia Jackson makes for a convenient comparison with some of the brands she oversees: cosmopolitan and well-travelled, she has been with the Fox family longer than many of the channel brands have existed. Born of Latin American [...]

Cartoon Network’s Ben Tenacious success
Marketing, 1 October 2008

For those readers who have been on another planet, or don’t come into contact with pre-tween boys, Ben 10 is Cartoon Network’s widely successful animated action-adventure series featuring Ben Tennyson, a 10-year-old boy with the ability to morph into different aliens using a strange [...]

The Pussycat Dolls to open, Karen Mok to co-host the MTV Asia Awards 2008
Marketing, 10 July 2008

Kuala Lumpur - The Pussycat Dolls have been confirmed as the opening act of the MTV Asia Awards 2008, being held August 2 at the Arena of Stars, Genting - City of Entertainment, Malaysia. And popular Hong Kong actress and singer Karen Mok will join Jared Leto of 30 Seconds to [...]

STAR appoints Ron Plante SVP, Research
Marketing, 23 June 2008

Hong Kong – Ron Plante has been appointed senior vice president, research at STAR. Plante will spearhead ad sales research, market research, program research and audience measurement research in support of sales, programming, marketing, and business development activities for [...]

Suarina Chua exits HBO
Marketing, 17 June 2008

Singapore – HBO Asia has announced the resignation of Suarina Chua, senior vice president, sales and marketing / business development. Jacelyn Kek is promoted to senior vice president of sales and affiliate marketing with immediate effect. Company statement says Chua is leaving [...]

My Boy Jack scoops silver in Shanghai
Marketing, 16 June 2008

Shanghai – My Boy Jack starring Daniel Radcliffe and Kim Cattrall has won the Silver Award for Best TV Film at the Magnolia Awards, part of the 14th Annual Shanghai Television Festival. My Boy Jack, an Ecosse/WGBH/Ingenious Broadcasting co-production for ITV in association with [...]

Bloomberg TV taps BBH for pan-regional campaign
Marketing, 11 June 2008

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Music Matters ends on high note
Marketing, 10 June 2008

Hong Kong – The third annual Music Matters Asia-Pacific forum at the Grand Hyatt in Hong Kong concluded June 5 on a high note, following some heated comments that telecommunication firms are making huge profits at the expense of musical artists and record companies. “The problems [...]

Jenny Tan to head up AAAN’s ad sales
Marketing, 2 June 2008

Singapore – AETN All Asia Networks Pte Ltd (AAAN) has appointed Jenny Tan to head up its advertising sales for Southeast Asia. The network officially launched eleven months ago with The History Channel and Crime & Investigation Network brands. And 27 May 2008 saw The Biography [...]

CNN takes Talk Asia to the streets
Marketing, 1 June 2008

for the March 8-23 period this year, CNN Asia Pacific embarked upon a truly cross-platform campaign to raise awareness of Talk Asia as a high-profile weekly interview show featuring Asian achievers and newsmakers, whilst also driving tune-in for an on-air interview with Shekhar Kapur [...]