Marketing
Channels and broadcasters share marketing and branding strategies with TVA.

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Beyond lines up Chef School and Fink for MIPTV
Marketing, 18 March 2008

Sydney - Beyond Distribution has been appointed worldwide distributor of two new 13 x 30” culinary docu-drama series, Chef School and Fink. Both will be launched at MIPTV held 7-11 April in Cannes. Produced by Red Apple Entertainment, Chef School follows a group of new cooking [...]

Asian Film Awards to up glam factor for HK Entertainment Expo 2008
Marketing, 17 March 2008

Hong Kong – The Asian Film Awards (AFA) will raise the curtain for the month-long Hong Kong Entertainment Expo 2008 with a dash of glamour. To be held March 17, 2008 at the Hong Kong Convention and Exhibition Center, the kudos event in its second year, will be graced by regional [...]

HK FILMART opens with 480 exhibitors from 30 territories in attendance
Marketing, 17 March 2008

Hong Kong – Some 480 exhibitors from 30 territories worldwide including pavilions of Japan, Malaysia, Singapore, China, and Canada, as well as Hong Kong majors including TVBI, ATV, Mei Ah Entertainment, Media Asia, Emperor Motion Pictures were in attendance at the 12th Hong Kong [...]

TNMG unveils WODTv IPTV service for Japan
Marketing, 12 March 2008

Tokyo – The New Media Group (TNMG) has unveiled World On-Demand Television (WODTv), its first IPTV initiative for the Japanese market. WODTv will focus on offering channels and content for young urban Japanese audiences. The service is expected to add in-depth presentation and [...]

Nine and Southern Star take on Hi-5
Marketing, 12 March 2008

Sydney – Nine Network has bought out shares to children’s TV property Hi-5 from Kids Like Us, producers of the series, and have formed a joint venture with production firm Southern Star to develop the property. In the partnership, Southern Star will produce the TV series and market [...]

Discovery Asia and Samsung renew HD marketing partnership
Marketing, 7 March 2008

Singapore – Discovery Networks Asia and electronics manufacturer Samsung have renewed the latter’s ‘Meet the World in Full HD’ campaign on Discovery Channel and Discovery Travel & Living for another year, furthering the partners’ 2007 initiative to communicate benefits of HD to consumers [...]

Virgin Mobile partners with Tata for India launch
Marketing, 4 March 2008

Mumbai – Monday March 3 saw a rise in Tata Teleservices Maharashtra shares following latest news regarding the Virgin Mobile brand’s India launch in association with the company. Both parties say this is not a mobile virtual network operator (MVNO) deal – since such status is [...]

Game-show’s new meaning
Marketing, 1 March 2008

Gaming, be it online, via mobile, console, PC, handheld, or most any other platform, is a business that looks set to surge apace for some time to come. As that growth represents boundless opportunities to the games industry, an array of new and interesting propositions are also being [...]

MediaCorp names Yip as COO of Vietnamese JV, Yong as EVP, sales and marketing
Marketing, 29 February 2008

Singapore – MediaCorp has assigned its sales head, James Yip, to manage its Vietnamese TV joint venture, International Media Corporation (IMC) as chief operating officer, and has appointed Clifton Yong to replace him as executive vice president, sales and marketing, MediaCorp. Yip [...]

Discovery Channel Magazine debuts across Asia
Marketing, 25 February 2008

Singapore – The Discovery Channel Magazine, a consumer publication inspired by the television network, has debuted across Asia. The launch event was attended by more than 200 industry guests in Singapore on February 22, 2008, while a second trade event is scheduled for February 26 [...]