Marketing
Channels and broadcasters share marketing and branding strategies with TVA.

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Endemol tap Reed MIDEM’s Johnson for global role
Marketing, 16 January 2009

Endemol announced the appointment of Paul Johnson to the new role of global head of marketing and brand partnerships. Johnson will oversee all of the company’s marketing activities, including marketing operations, branding, communications, event management, brand affiliations [...]

Taiwan’s Xanthus Digital Picture Ltd wins Superpitch HD
Marketing, 1 January 2009

This is the second successive year that a Taiwanese entry has come out tops in the Asia TV Forum’s annual pitching contest Superpitch. Last year, ODD Incredible won the pitching contest with their animated concept Splash Nash. Although Xanthus have been in the animation industry [...]

Honouring Asian TV’s
Marketing, 1 December 2008

despite the economic climate, this year’s Asian TV Awards have received 1,187 entries from Australia, Hong Kong SAR, India, Indonesia, Japan, Malaysia, New Zealand, People’s Republic of China, Philippines, Singapore, South Korea, Taiwan, Thailand. Compared to 2007, the number of [...]

Higher learning
Marketing, 1 December 2008

organized by trade publications Television Asia Plus and Asia Image, SuperPitch HD provides a stage for aspiring Asian programme-makers to pitch HD concepts for original content to regional media players under real-world pitching conditions. Superpitch has evolved from animation [...]

Asia TV Forum 2008 - TV, now and beyond
Marketing, 1 December 2008

aside from exploring new media trends, technologies, opportunities and challenges, leading industry experts will also be sharing ideas and discussing the most pertinent issues in today’s media landscape. This year’s Media Financing Forum commences 9 December with the theme of [...]

HBO Asia takes ‘Flight’ into digital space
Marketing, 1 November 2008

Overview Singapore-based HBO Asia was launched in 1992. HBO Asia is able to bring the best of Hollywood to Asia first because of its exclusive licensing deals with major Hollywood studios - Columbia/TriStar, Paramount Pictures, Universal Studios and Warner Bros. HBO Asia offers [...]

Nat Geo & Fox’s blossoming bouquet
Marketing, 1 October 2008

hong kong-based senior vice president marketing Sonia Jackson makes for a convenient comparison with some of the brands she oversees: cosmopolitan and well-travelled, she has been with the Fox family longer than many of the channel brands have existed. Born of Latin American [...]

Cartoon Network’s Ben Tenacious success
Marketing, 1 October 2008

For those readers who have been on another planet, or don’t come into contact with pre-tween boys, Ben 10 is Cartoon Network’s widely successful animated action-adventure series featuring Ben Tennyson, a 10-year-old boy with the ability to morph into different aliens using a strange [...]

The Pussycat Dolls to open, Karen Mok to co-host the MTV Asia Awards 2008
Marketing, 10 July 2008

Kuala Lumpur - The Pussycat Dolls have been confirmed as the opening act of the MTV Asia Awards 2008, being held August 2 at the Arena of Stars, Genting - City of Entertainment, Malaysia. And popular Hong Kong actress and singer Karen Mok will join Jared Leto of 30 Seconds to [...]

STAR appoints Ron Plante SVP, Research
Marketing, 23 June 2008

Hong Kong – Ron Plante has been appointed senior vice president, research at STAR. Plante will spearhead ad sales research, market research, program research and audience measurement research in support of sales, programming, marketing, and business development activities for [...]