Marketing
Channels and broadcasters share marketing and branding strategies with TVA.

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Singapore kick-start for NBCU channels’ July launch
Marketing, 28 May 2008

Singapore - A carriage deal with Singapore’s StarHub in July will be the first in a series across the region for NBC Universal Global Networks’ SCI FI and Universal Channels. The third SCI FI channel in the region, as well as the first Universal Channel, will debut on StarHub [...]

MTV Asia Awards makes Malaysia return
Marketing, 28 May 2008

Kuala Lumpur – MTV Networks Asia is bringing back its MTV Asia Awards (MTVAA) – set to take place at the Arena of Stars in Genting - City of Entertainment, Malaysia on 2 August 2008, to be hosted by 30 Seconds to Mars’ Jared Leto. Confirmed regional partners include edc by Esprit, [...]

StarHub channel repackaging expected this week
Marketing, 27 May 2008

Singapore – Changes to StarHub Digital Cable’s offering packages are expected to be announced later this week and rolled out end-May 2008. Channels in the Family Plus (higher) tier are expected to be re-grouped by genre and sold as different packs – with some migrating to newly-created [...]

Rosanne Lo named director of marketing, AAAN
Marketing, 26 May 2008

Singapore – AETN All Asia Networks (AAAN), the JV of A&E Television Networks and ASTRO All Asia Entertainment Networks Ltd has named Rosanne Lo as director of marketing. Based in AAAN’s regional office in Singapore and reporting to Louis Boswell, general manager, AAAN, Lo heads [...]

McGregor assumes marketing director role at Australia Network
Marketing, 26 May 2008

Sydney – Amanda McGregor has been appointed as director of marketing for Australia Network, Australian Broadcasting Corporation’s international TV service for Asia, the Pacific and the Indian sub-continent. Based in Sydney, McGregor is responsible for developing and championing [...]

Howells on Target as global brand director
Marketing, 26 May 2008

London – Target Entertainment has promoted Helen Howells to the newly created position of global brand director to commercially drive Target’s brands across all platforms and media internationally, with 360-degree rights exploitation strategies for properties across all genres and [...]

AMAZIA set for axe
Marketing, 23 May 2008

Speculation is mounting that REED MIDEM's cross-platform content show AMAZIA is to be cancelled. Scheduled for 17-20 November 2008, at the HKCEC in Hong Kong, many exhibitors were confused at AMAZIA's timing so soon after MIPCOM, just before the CASBAA Conference, and in apparent [...]

StarHub and Carlsberg team for Carlsberg Man of the Match Challenge
Marketing, 14 May 2008

Singapore – StarHub, Singapore’s official broadcaster of the UEFA European football championships, EURO 2008, and Carlsberg Singapore have partnered to develop, produce and air new TV game show, Carlsberg Man of the Match Challenge. Premiering May 15, 2008, the four-part Carlsberg [...]

National Geographic Channel celebrates decade in Asia
Marketing, 2 May 2008

Singapore – National Geographic Channel (NGC) is marking its 10th anniversary in Asia with a regional marketing campaign that includes an inaugural online poll for 30 of the channel’s most popular programming from April 30-May 20, 2008. Open to viewers from Hong Kong, Singapore, [...]

Youth nation
Marketing, 1 May 2008

The youth segment of audiences worldwide holds arguably the greatest potential in terms of increasing disposable income levels as well as access to social networks and communities which form the basis of viral marketing and pop culture. While advertisers and marketers are all too [...]