Marketing
Channels and broadcasters share marketing and branding strategies with TVA.

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SPE Networks-Asia names Jack Lim as VP, Ad Sales & Marketing, ups Gregory Ho as VP & GM, Animax Asia
Marketing, 14 January 2008

Singapore – SPE Networks-Asia in expanding from two to six channel brands including AXN Asia, Animax Asia, Sony Entertainment Television (SET), AXN Beyond, PIX and PIX Thriller, has announced changes to its senior management. Jack Lim has been appointed as Vice President, Advertising [...]

Golden Globes strike out
Marketing, 9 January 2008

This year's Golden Globes ceremony won’t go ahead amid the writers’ strike over residual royalties. Organisers say the event will be replaced with a news conference announcing the winners. The Screen Actors’ Guild, the union representing Hollywood actors, had said its members [...]

Full IPTV service given go-ahead in Korea
Marketing, 2 January 2008

Seoul – Korea’s National Assembly has passed the long-awaited IPTV bill on Dec 28 to allow full IPTV services to be launched in the country. The new bill allows real-time Internet streaming of TV programmes being aired by terrestrial broadcasters to complete ‘pre-IPTV’ services already [...]

Airtel and STAR India in 2-year strategic partnership
Marketing, 20 December 2007

New Delhi / Mumbai - Airtel and STAR India have entered into a two-year strategic agreement with the latter to receive the former’s committed advertising outlay for the 24 months at a mutually-negotiated rate with inflation protection. Under the agreement, STAR and Airtel will [...]

Discovery and MediaCorp take top kudos at ATA ceremony
Marketing, 3 December 2007

Singapore – Discovery Networks Asia was the big winner at the Asian Television Awards (ATA) 2007, collecting five awards including Cable & Satellite Network of the Year. Singapore’s MediaCorp was declared Terrestrial Broadcaster of the Year. Some 31 prizes were handed out at [...]

Asian broadcasters snaffle Taffy Entertainment’s animation offerings
Marketing, 3 December 2007

Paris – Taffy Entertainment, a worldwide distribution, brand management and entertainment company, has sold animated series Code Lyoko, Fantastic Four, Dive Olly Dive! and Dr. Dog to Asian broadcasters. Hong Kong’s ATV, Philippines’ ABS-CBN and OBS Korea picked up Fantastic [...]

Asia Media Festival 2007 poised to eclipse 2006
Marketing, 1 December 2007

KICKING off Nov. 14 in Singapore, the Asia Media Festival (AMF) 2007, hosted by the Media Development Authority of Singapore (MDA) and organized by Reed Exhibitions in collaboration with industry partners, promises to be better attended and even more comprehensive than last year.Positioned [...]

HBO Asia gets a makeover
Marketing, 1 December 2007

WHAT’S new at HBO Asia nowadays? Just about everything, from the scheduling and between-movie interstitials, to the on-air look and the redesigned web site.This transformation wasn’t dramatic or instant: the changes were phased in incrementally. The final element – the launch of [...]

Meeting the rookies from Down Under
Marketing, 1 December 2007

Southern Star International, Australia Nominees:Best Drama Series – All SaintsBest Single Drama and Telemovie Programme – Wire in the BloodBest Children’s Programme – RaggsBest Children’s Programme – Hi-5Southern Star International is one of the largest distributors of English language [...]

Discovery, MediaCorp, GMA set the pace in ATA 2007
Marketing, 1 December 2007

INTO its 12th year, the Asian Television Awards (ATA) has expanded its reach to encompass 16 countries across Asia Pacific for the first time. Australia and New Zealand, having joined the chase for the coveted trophies this year, contributed to a record 1,374 submissions to make [...]