Marketing
Channels and broadcasters share marketing and branding strategies with TVA.

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NGCA and Samsung extend partnership for HD integrated marketing campaign
Marketing, 25 April 2008

Singapore – National Geographic Channel Asia (NGCA) and Samsung Asia have jointly launched a new integrated marketing campaign to promote HD in Southeast Asia and Oceania, to coincide with Samsung’s roll out of its Series 6 flagship HDTV sets. Building on the partners’ ‘Redefining [...]

Discovery Travel & Living goes the Wright way
Marketing, 16 April 2008

Singapore – Discovery Networks Asia’s lifestyle entertainment channel Discovery Travel & Living worked with organizers of culinary event World Gourmet Summit 2008 to feature travel show host Ian Wright to promote its new TV series America the Wright Way in Singapore. Headlined [...]

Discovery Asia partners Å KODA for Planet Green programming block in China
Marketing, 15 April 2008

Beijing – Discovery Networks Asia will launch from April 16, 2008, a Planet Green programming block in China on Discovery Channel’s China block. ŠKODA Auto, a Volkswagen brand, is the sponsor of the initiative which includes 40 new hours of environmental programmes on 26 TV stations [...]

Cameras roll for Chinese adaptation of Televisa's La Fea mas Bella
Marketing, 9 April 2008

Changsha – Production for Chou Nu Wu Di (The Ugly Girl with no Rival) the Chinese adaptation of Televisa production La Fea mas Bella (The Prettiest Ugly Girl) has commenced. The series is based and licensed from Yo soy Betty la Fea (I am Betty The Ugly) by Fernando Gaitan Salom, [...]

Amit Khanna announced as AMAZIA keynote
Marketing, 9 April 2008

Cannes – Amit Khanna, chairman and CEO Reliance Entertainment, is the second keynote speaker to be confirmed for AMAZIA 2008, being held 17-20 November 2008 at the Hong Kong Convention and Exhibition Centre. MGM chairman and CEO Harry E. Sloan was confirmed as a keynote speaker [...]

STAR India’s upcoming Fifth Grader takes top advertising dollars
Marketing, 8 April 2008

New Delhi – STAR India’s Kya Aap Paanchvi Pass Se Tez Hai (Paanchvi Pass), the Indian version of the Mark Burnett game show Are You Smarter Than a Fifth Grader? (Fifth Grader) reportedly to premiere on April 18, 2008, has attracted sponsorships of over Rs500million (US$12.5million) [...]

NHK presented Green World Award at MIPTV
Marketing, 7 April 2008

Cannes – NHK was presented with the Green World Award at MIPTV’s opening day April 7, 2008 in Cannes. The kudos recognizes the Japanese pubcaster’s commitment to production and broadcast of programs on environmental themes which are also available through its Eco Archives. NHK has [...]

Foreign formats toe the line
Marketing, 1 April 2008

Hunan Satellite TV originally made the headlines with Super Girl or Super Voice Girls talent show, three seasons of which aired between 2004-2006. Officially known as the Mengniu Yoghurt Super Girl Contest after the show’s sponsor, its immense success and number of public votes received, [...]

Brighton rocks
Marketing, 1 April 2008

It would appear to be no coincidence that BBC Worldwide’s (BBCW) July 2007-appointed managing director, global television sales, and manager of the BBC Showcase event, is Steve Macallister, former head of Disney-ABC International TV’s distribution business in the Asia Pacific region. Two [...]

Media Prima to set up media fund
Marketing, 26 March 2008

Kuala Lumpur – Media Prima Berhad (MPB) is setting out its regional expansion plans with the proposed setup of the MPB Strategic Media Fund Limited Partnership, a private equity fund for investments in media assets across South East Asian and emerging Asian markets. Targeting [...]