Marketing
Channels and broadcasters share marketing and branding strategies with TVA.

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Suarina Chua exits HBO
Marketing, 17 June 2008

Singapore – HBO Asia has announced the resignation of Suarina Chua, senior vice president, sales and marketing / business development. Jacelyn Kek is promoted to senior vice president of sales and affiliate marketing with immediate effect. Company statement says Chua is leaving [...]

My Boy Jack scoops silver in Shanghai
Marketing, 16 June 2008

Shanghai – My Boy Jack starring Daniel Radcliffe and Kim Cattrall has won the Silver Award for Best TV Film at the Magnolia Awards, part of the 14th Annual Shanghai Television Festival. My Boy Jack, an Ecosse/WGBH/Ingenious Broadcasting co-production for ITV in association with [...]

Bloomberg TV taps BBH for pan-regional campaign
Marketing, 11 June 2008

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Music Matters ends on high note
Marketing, 10 June 2008

Hong Kong – The third annual Music Matters Asia-Pacific forum at the Grand Hyatt in Hong Kong concluded June 5 on a high note, following some heated comments that telecommunication firms are making huge profits at the expense of musical artists and record companies. “The problems [...]

Jenny Tan to head up AAAN’s ad sales
Marketing, 2 June 2008

Singapore – AETN All Asia Networks Pte Ltd (AAAN) has appointed Jenny Tan to head up its advertising sales for Southeast Asia. The network officially launched eleven months ago with The History Channel and Crime & Investigation Network brands. And 27 May 2008 saw The Biography [...]

CNN takes Talk Asia to the streets
Marketing, 1 June 2008

for the March 8-23 period this year, CNN Asia Pacific embarked upon a truly cross-platform campaign to raise awareness of Talk Asia as a high-profile weekly interview show featuring Asian achievers and newsmakers, whilst also driving tune-in for an on-air interview with Shekhar Kapur [...]

Singapore kick-start for NBCU channels’ July launch
Marketing, 28 May 2008

Singapore - A carriage deal with Singapore’s StarHub in July will be the first in a series across the region for NBC Universal Global Networks’ SCI FI and Universal Channels. The third SCI FI channel in the region, as well as the first Universal Channel, will debut on StarHub [...]

MTV Asia Awards makes Malaysia return
Marketing, 28 May 2008

Kuala Lumpur – MTV Networks Asia is bringing back its MTV Asia Awards (MTVAA) – set to take place at the Arena of Stars in Genting - City of Entertainment, Malaysia on 2 August 2008, to be hosted by 30 Seconds to Mars’ Jared Leto. Confirmed regional partners include edc by Esprit, [...]

StarHub channel repackaging expected this week
Marketing, 27 May 2008

Singapore – Changes to StarHub Digital Cable’s offering packages are expected to be announced later this week and rolled out end-May 2008. Channels in the Family Plus (higher) tier are expected to be re-grouped by genre and sold as different packs – with some migrating to newly-created [...]

Rosanne Lo named director of marketing, AAAN
Marketing, 26 May 2008

Singapore – AETN All Asia Networks (AAAN), the JV of A&E Television Networks and ASTRO All Asia Entertainment Networks Ltd has named Rosanne Lo as director of marketing. Based in AAAN’s regional office in Singapore and reporting to Louis Boswell, general manager, AAAN, Lo heads [...]