Marketing
Channels and broadcasters share marketing and branding strategies with TVA.

You are currently viewing results 61 - 70

McGregor assumes marketing director role at Australia Network
Marketing, 26 May 2008

Sydney – Amanda McGregor has been appointed as director of marketing for Australia Network, Australian Broadcasting Corporation’s international TV service for Asia, the Pacific and the Indian sub-continent. Based in Sydney, McGregor is responsible for developing and championing [...]

Howells on Target as global brand director
Marketing, 26 May 2008

London – Target Entertainment has promoted Helen Howells to the newly created position of global brand director to commercially drive Target’s brands across all platforms and media internationally, with 360-degree rights exploitation strategies for properties across all genres and [...]

AMAZIA set for axe
Marketing, 23 May 2008

Speculation is mounting that REED MIDEM's cross-platform content show AMAZIA is to be cancelled. Scheduled for 17-20 November 2008, at the HKCEC in Hong Kong, many exhibitors were confused at AMAZIA's timing so soon after MIPCOM, just before the CASBAA Conference, and in apparent [...]

StarHub and Carlsberg team for Carlsberg Man of the Match Challenge
Marketing, 14 May 2008

Singapore – StarHub, Singapore’s official broadcaster of the UEFA European football championships, EURO 2008, and Carlsberg Singapore have partnered to develop, produce and air new TV game show, Carlsberg Man of the Match Challenge. Premiering May 15, 2008, the four-part Carlsberg [...]

National Geographic Channel celebrates decade in Asia
Marketing, 2 May 2008

Singapore – National Geographic Channel (NGC) is marking its 10th anniversary in Asia with a regional marketing campaign that includes an inaugural online poll for 30 of the channel’s most popular programming from April 30-May 20, 2008. Open to viewers from Hong Kong, Singapore, [...]

Youth nation
Marketing, 1 May 2008

The youth segment of audiences worldwide holds arguably the greatest potential in terms of increasing disposable income levels as well as access to social networks and communities which form the basis of viral marketing and pop culture. While advertisers and marketers are all too [...]

NGCA and Samsung extend partnership for HD integrated marketing campaign
Marketing, 25 April 2008

Singapore – National Geographic Channel Asia (NGCA) and Samsung Asia have jointly launched a new integrated marketing campaign to promote HD in Southeast Asia and Oceania, to coincide with Samsung’s roll out of its Series 6 flagship HDTV sets. Building on the partners’ ‘Redefining [...]

Discovery Travel & Living goes the Wright way
Marketing, 16 April 2008

Singapore – Discovery Networks Asia’s lifestyle entertainment channel Discovery Travel & Living worked with organizers of culinary event World Gourmet Summit 2008 to feature travel show host Ian Wright to promote its new TV series America the Wright Way in Singapore. Headlined [...]

Discovery Asia partners ŠKODA for Planet Green programming block in China
Marketing, 15 April 2008

Beijing – Discovery Networks Asia will launch from April 16, 2008, a Planet Green programming block in China on Discovery Channel’s China block. ŠKODA Auto, a Volkswagen brand, is the sponsor of the initiative which includes 40 new hours of environmental programmes on 26 TV stations [...]

Cameras roll for Chinese adaptation of Televisa's La Fea mas Bella
Marketing, 9 April 2008

Changsha – Production for Chou Nu Wu Di (The Ugly Girl with no Rival) the Chinese adaptation of Televisa production La Fea mas Bella (The Prettiest Ugly Girl) has commenced. The series is based and licensed from Yo soy Betty la Fea (I am Betty The Ugly) by Fernando Gaitan Salom, [...]