Marketing
Channels and broadcasters share marketing and branding strategies with TVA.

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Bringing history to life
Marketing, 1 December 2007

OverviewAETN All Asia Networks is a joint venture between A&E Television Networks (AETN) and ASTRO All Asia Entertainment Networks Limited, a subsidiary of ASTRO All Asia Networks plc (ASTRO). Formed in April 2007, the international media company was established to launch and operate [...]

BBC World launches global print and online campaign for World News Today
Marketing, 26 November 2007

London - BBC World has launched a global print and online consumer advertising campaign to support the channel’s flagship World News Today hour-long news programs which are broadcast during morning and evening primetimes across all time zones. World News Today delivers breaking news [...]

Discovery Networks Asia and Reader’s Digest Asia to publish Discovery Channel Magazine
Marketing, 19 November 2007

Singapore - Discovery Networks Asia and Reader’s Digest Asia are teaming up for Discovery Channel Magazine, a bi-monthly magazine which will debut across the region from Feb. 22, 2008. The Singapore-based magazine will have an initial circulation of 100,000 copies (subscriptions [...]

Discovery Networks Asia and Readers’ Digest Asia to publish Discovery Channel Magazine
Marketing, 13 November 2007

Singapore - Discovery Networks Asia and Reader’s Digest Asia, part of The Reader’s Digest Association, Inc., global publisher and marketer of books, magazines, music and videos have partnered to launch Discovery Channel Magazine, a bi-monthly magazine to debut across the region on [...]

IPTV subscriptions set to take off
Marketing, 12 November 2007

Reading, England - By the end of 2010, there will be 39.6 million subscribers to Internet Protocol Television (IPTV) worldwide, up from fewer than 4 million in 2006, according to analyst firm Canalys. Canalys forecasts IPTV subscribers in the Asia Pacific will exceed 11 million [...]

35th International Emmy Awards Gala celebrity host and presenters announced
Marketing, 6 November 2007

New York – The International Academy of Television Arts & Sciences has announced the line-up of celebrity host and presenters for the 35th International Emmy Awards Gala on Nov 19 in New York Roger Bart of Desperate Housewives will host the event, with presenters including [...]

Asia Media Festival set to make a bigger splash in 2007
Marketing, 5 November 2007

Singapore – The Asia Media Festival 2007 (AMF 2007), the regional business platform for the media industry to be held Nov. 14 – Dec. 4 in Singapore, is set to grow this year with a marked increase in participation and the debut of several new events. Hosted by the Media Development [...]

Thinking global, acting local for High School Musical 2
Marketing, 1 October 2007

OverviewBased at the regional headquarters in Hong Kong, Simon George is responsible for directing the marketing strategies for Disney channelsacross the region, and overseeing the development of television franchises by working closely with other divisions of The Walt DisneyCompany. [...]