Singapore – MediaCorp has assigned its sales head, James Yip, to manage its Vietnamese TV joint venture, International Media Corporation (IMC) as chief operating officer, and has appointed Clifton Yong to replace him as executive vice president, sales and marketing, MediaCorp.
Yip [...]
Singapore – The Discovery Channel Magazine, a consumer publication inspired by the television network, has debuted across Asia. The launch event was attended by more than 200 industry guests in Singapore on February 22, 2008, while a second trade event is scheduled for February 26 [...]
Singapore – CNBC has sealed a deal to exclusively run the Beyond Boundaries integrated marketing and re-branding campaign for UMW Holdings Bhd, an international conglomerate that develops industries, manages partnerships and facilitates growth in the automotive, equipment, manufacturing [...]
Hong Kong - Turner Entertainment Networks Asia, Inc. (TENA) announced new appointments to its Original Production and Creative Services teams. The former develops and delivers original programming while the latter functions as an in-house creative agency to provide advice and expertise [...]
Billed as the most strongly contested, and newest, category in the CASBAA TV Advertising Awards 2007, the Best Integrated Campaign award went to Samsung HD’s ‘Redefining the Beauty of the World’ Campaign on National Geographic Channel (NGC HD). Aimed at introducing the advantages [...]
“Asia is a big continent. In reality, Asia is comprised of non-homogeneous markets with unique and distinctively different cultures and languages. A case in point on the complexity of marketing in Asia is simply to consider the different spoken languages of China, Hong Kong, Taiwan, [...]
Vikram Channa Vice President, Content, Discovery Networks Asia
It is a great honour as the awards recognize the diligence and passion of all involved in nurturing the documentaries from across Asia Pacific. We’re pleased that shows like Born Again Buddhists which showcase the talent [...]
New York – CBS Consumer Products has appointed FremantleMedia Enterprises (FME) as its exclusive licensing agency for Australia and New Zealand.
FME will build merchandising programs for CBS’s signature brands including current franchises Star Trek and Australia’s Next Top Model [...]
Hong Kong – Turner Entertainment Networks Asia, Inc. (TENA) has appointed Dulce Lim Chen as Vice President, Asia Pacific of Cartoon Network Enterprises (CNE), Cartoon Network’s consumer products division, effective from Feb 2008.
Lim will drive Cartoon Network’s licensing businesses [...]