Marketing
Channels and broadcasters share marketing and branding strategies with TVA.

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MediaCorp names Yip as COO of Vietnamese JV, Yong as EVP, sales and marketing
Marketing, 29 February 2008

Singapore – MediaCorp has assigned its sales head, James Yip, to manage its Vietnamese TV joint venture, International Media Corporation (IMC) as chief operating officer, and has appointed Clifton Yong to replace him as executive vice president, sales and marketing, MediaCorp. Yip [...]

Discovery Channel Magazine debuts across Asia
Marketing, 25 February 2008

Singapore – The Discovery Channel Magazine, a consumer publication inspired by the television network, has debuted across Asia. The launch event was attended by more than 200 industry guests in Singapore on February 22, 2008, while a second trade event is scheduled for February 26 [...]

UMW goes Beyond Boundaries on CNBC
Marketing, 25 February 2008

Singapore – CNBC has sealed a deal to exclusively run the Beyond Boundaries integrated marketing and re-branding campaign for UMW Holdings Bhd, an international conglomerate that develops industries, manages partnerships and facilitates growth in the automotive, equipment, manufacturing [...]

TENA names new Original Production and Creative Services hires
Marketing, 21 February 2008

Hong Kong - Turner Entertainment Networks Asia, Inc. (TENA) announced new appointments to its Original Production and Creative Services teams. The former develops and delivers original programming while the latter functions as an in-house creative agency to provide advice and expertise [...]

Ten dances to Sony Australia, Cadbury and L'Oréal sponsorships
Marketing, 11 February 2008

Sydney – Network Ten's reality dance talent search show So You Think You Can Dance Australia which debuted on Feb 3, 2008, has drawn fully integrated sponsorships from Sony Australia, Cadbury and L'Oréal. The three companies join Optus as premier sponsors of Dance Australia in agreements [...]

Integrated expectations
Marketing, 1 February 2008

Billed as the most strongly contested, and newest, category in the CASBAA TV Advertising Awards 2007, the Best Integrated Campaign award went to Samsung HD’s ‘Redefining the Beauty of the World’ Campaign on National Geographic Channel (NGC HD). Aimed at introducing the advantages [...]

Crowning glory
Marketing, 1 February 2008

“Asia is a big continent. In reality, Asia is comprised of non-homogeneous markets with unique and distinctively different cultures and languages. A case in point on the complexity of marketing in Asia is simply to consider the different spoken languages of China, Hong Kong, Taiwan, [...]

Winning words from Asia Pacific’s best in 2007
Marketing, 1 February 2008

Vikram Channa Vice President, Content, Discovery Networks Asia It is a great honour as the awards recognize the diligence and passion of all involved in nurturing the documentaries from across Asia Pacific. We’re pleased that shows like Born Again Buddhists which showcase the talent [...]

FME named as CBS Consumer Products’ exclusive licensing agent Down Under
Marketing, 1 February 2008

New York – CBS Consumer Products has appointed FremantleMedia Enterprises (FME) as its exclusive licensing agency for Australia and New Zealand. FME will build merchandising programs for CBS’s signature brands including current franchises Star Trek and Australia’s Next Top Model [...]

Dulce Lim Chen joins TENA as VP, Asia Pacific, Cartoon Network Enterprises
Marketing, 28 January 2008

Hong Kong – Turner Entertainment Networks Asia, Inc. (TENA) has appointed Dulce Lim Chen as Vice President, Asia Pacific of Cartoon Network Enterprises (CNE), Cartoon Network’s consumer products division, effective from Feb 2008. Lim will drive Cartoon Network’s licensing businesses [...]