Marketing
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Amit Khanna announced as AMAZIA keynote
Marketing, 9 April 2008

Cannes – Amit Khanna, chairman and CEO Reliance Entertainment, is the second keynote speaker to be confirmed for AMAZIA 2008, being held 17-20 November 2008 at the Hong Kong Convention and Exhibition Centre. MGM chairman and CEO Harry E. Sloan was confirmed as a keynote speaker [...]

STAR India’s upcoming Fifth Grader takes top advertising dollars
Marketing, 8 April 2008

New Delhi – STAR India’s Kya Aap Paanchvi Pass Se Tez Hai (Paanchvi Pass), the Indian version of the Mark Burnett game show Are You Smarter Than a Fifth Grader? (Fifth Grader) reportedly to premiere on April 18, 2008, has attracted sponsorships of over Rs500million (US$12.5million) [...]

NHK presented Green World Award at MIPTV
Marketing, 7 April 2008

Cannes – NHK was presented with the Green World Award at MIPTV’s opening day April 7, 2008 in Cannes. The kudos recognizes the Japanese pubcaster’s commitment to production and broadcast of programs on environmental themes which are also available through its Eco Archives. NHK has [...]

Foreign formats toe the line
Marketing, 1 April 2008

Hunan Satellite TV originally made the headlines with Super Girl or Super Voice Girls talent show, three seasons of which aired between 2004-2006. Officially known as the Mengniu Yoghurt Super Girl Contest after the show’s sponsor, its immense success and number of public votes received, [...]

Brighton rocks
Marketing, 1 April 2008

It would appear to be no coincidence that BBC Worldwide’s (BBCW) July 2007-appointed managing director, global television sales, and manager of the BBC Showcase event, is Steve Macallister, former head of Disney-ABC International TV’s distribution business in the Asia Pacific region. Two [...]

Media Prima to set up media fund
Marketing, 26 March 2008

Kuala Lumpur – Media Prima Berhad (MPB) is setting out its regional expansion plans with the proposed setup of the MPB Strategic Media Fund Limited Partnership, a private equity fund for investments in media assets across South East Asian and emerging Asian markets. Targeting [...]

MTV Asia to roll out MTV+Me campaign
Marketing, 26 March 2008

Singapore/Hong Kong – MTV Asia will launch the MTV+Me campaign to showcase MTV idents (MIDs) created by individuals on its channel from April 1, 2008. MID is an emblem of the MTV identity incorporating the MTV logo in any art form. Participants submitted their creative works via [...]

VDO nets rights to advertising packages for CCTV’s Olympic web broadcasts
Marketing, 25 March 2008

Beijing – ViDeOnline Communications, Ltd. (VDO), a video networking company, has won exclusive rights to package and create video advertisement partnerships for CCTV.com for live and VOD online channels video streaming broadcasts of the Beijing 2008 Olympic Games. Under the agreement, [...]

Beyond lines up Chef School and Fink for MIPTV
Marketing, 18 March 2008

Sydney - Beyond Distribution has been appointed worldwide distributor of two new 13 x 30” culinary docu-drama series, Chef School and Fink. Both will be launched at MIPTV held 7-11 April in Cannes. Produced by Red Apple Entertainment, Chef School follows a group of new cooking [...]

Asian Film Awards to up glam factor for HK Entertainment Expo 2008
Marketing, 17 March 2008

Hong Kong – The Asian Film Awards (AFA) will raise the curtain for the month-long Hong Kong Entertainment Expo 2008 with a dash of glamour. To be held March 17, 2008 at the Hong Kong Convention and Exhibition Center, the kudos event in its second year, will be graced by regional [...]