Marketing
Channels and broadcasters share marketing and branding strategies with TVA.

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A bed of Roses

Marketing, 7 October 2011

Cannes – V&S Entertainment, a UK independent children’s media company, has concluded deals with a number of international broadcasters for its pre-school animated series Everything’s Rosie (78 x 11) at MIPCOM. The company, which launched the third series of the show in Cannes,

Blind date

Marketing, 7 October 2011

Paris – Banijay International has signed a deal with China’s first online TV portal, Qiyi , to produce its branded entertainment format Date My Car. The agreement will see the portal produce twenty half-hour episodes of the show for a sponsorship partner in the coming months. Qiyi’s

Xbox moves beyond gaming

Marketing, 7 October 2011

Microsoft has announced a slew of deals that will put TV content from 50 content providers in more than 20 countries onto its Xbox console. Subjected to geographic restrictions, these will be available to the existing 35 million users of the service. The BBC, Channel 4, Lovefilm

The way forward

Marketing, 7 October 2011

This year’s MIPCOM saw multiple cross-platform deals made, blurring the lines that once separated television from the digital sphere. Miramax, Netflix and Fox Broadcasting Company are three examples of this digitalization of TV taking place. Miramax, which attended its first

BabyFirst grows in Asia

Marketing, 6 October 2011

Los Angeles, CA – BabyFirst, the US-based 24/7 commercial-free educational channel for babies distributed in Asia by HBO, has expanded its reach to include leading operators NexMedia, AORA and Megamedia in Indonesia, and CEPCO in Cambodia. BabyFirst can now be seen throughout

Journey to the past

Marketing, 6 October 2011

Cannes – Discovery Communications has launched two biopics – Rising: Rebuilding Ground Zero and Last Shuttle: Our Journey. Each programme presents raw, behind-the-scenes accounts of two major historical events in American history. Discovery Enterprises International, which serves

Rising to the occasion

Marketing, 6 October 2011

Malaysia’s involvement in this year’s MIPCOM has more than doubled last year’s, increasing from 30 creative content companies to 75 at the 2011 event. Sixteen deals worth more than USD 70 million were announced at the Creative Malaysia Cocktail Reception, held in the InterContinental

Turner turns up imagination

Marketing, 5 October 2011

Cannes – Turner Content Solutions has increased its foreign language offerings with 3,700 hours of Imagine TV’s most popular Hindi general entertainment content now available for international syndication. Grace Chan, Executive Director, Syndication – Asia Pacific, Turner International

BBC America expands comedy block

Marketing, 5 October 2011

All-new original comedy panel show Would You Rather? with Graham Norton, is premiering on BBC America’s Ministry of Laughs comedy block on 5 November. The weekly programme, based on popular British panel-style shows, pose celebrities and comedians ridiculous predicaments and moral

Sparky Animation adapts popular Japanese book

Marketing, 5 October 2011

Cannes/Singapore – Sparky Animation in conjunction with Japan's Duckbill Entertainment, Baku Enterprise Inc. and Bandai Visual Inc., is producing a new CGI animated television programme based on the best-selling Japanese book series, One Stormy Night. The deal represents Singapore's

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