Research
Media consumptions trends, viewership ratings data and interview with regional and international research experts.

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LCD-TV sales in Asia picking up
Research, 21 May 2010

Singapore - As the economy recovers, consumers in Asia are once again spending on technical consumer equipment (TCE), particularly on LCD-TVs, according to a report by GfK Asia. GfK findings reveal that one product within the consumer electronics sector that has been displaying [...]

Asia races on
Research, 1 April 2010

Why has it been chosen as a case study? The Amazing Race Asia is Asia’s most ambitious TV production and has enjoyed tremendous success with more than 34 million viewers tuning in across Asia for the three seasons thus far. This multi-million dollar project was honored the “Best [...]

Losing big wins ratings
Research, 1 April 2010

Original or acquired format? Acquired program. Hallmark Channel was the exclusive channel to watch the inaugural season of the unscripted series first and exclusively in 22 territories across Asia. Why has it been chosen as a case study? What measurables do you have eg ratings, [...]

Take me out all over Asia
Research, 1 April 2010

Which format? Original or acquired format? Take Me Out – original. This format was the brainchild of FremantleMedia France and has been quickly gathering momentum around the world. Why has it been chosen as a case study? Take Me Out is lighting up schedules around the world, [...]

Asia’s wannabe millionaires
Research, 1 April 2010

Why has it been chosen as a case study? After more than a decade since it first premiered and instantly struck a chord with viewers, Who Wants to Be a Millionaire? has continued to grow around the world with new sales, anniversary specials and a successful spin-off show, Who Wants [...]

Borrowing baby
Research, 1 April 2010

Patni Aur Who (which roughly translates as “Husband, Wife and the Significant Other”) Original or acquired format? Format by Love Productions originally for BBC Three Why has it been chosen as a case study? Baby Borrowers is not just an entertainment format but also addresses [...]

ASIANSIDEOFTHEDOC
Research, 1 March 2010

Malaysia In early 2009, a US$800,000 co-production deal was announced between AETN All Asia Networks (AAAN) and The National Film Development Corporation of Malaysia (FINAS) to produce original content for the History Channel, Crime & Investigation Network and the Biography Channel. Produced [...]

Fragmentation lessens upside of growth
Research, 1 March 2010

The Ministry of Information & Broadcasting (I&B) in India permitted 77 private satellite TV channels in 2009 to uplink/downlink under guidelines, taking the total number of channels to 512. Of these 249 are news channels and 263 are non-news channels. This increase in the number [...]

Futuregazing into India’s multimedia promise
Research, 1 March 2010

In a recent show, aired on CNBC-TV 18, it was reiterated that digital media is still largely underleveraged in India. Speaking on the show, Mumbai-based Ajay Kakar, chief marketing officer, Aditya Birla Financial Services, explained, “As an advertiser, I would like to follow [...]

Satellites’ leading lights
Research, 1 March 2010

“We entered 2009 against the backdrop of the fiercest economic downturn in living memory from which the satellite industry, in general, and SES WORLD SKIES in particular, have so far only been marginally affected,” says Elias Zaccack, vice president for Asia Pacific sales, SES WORLD [...]