Research
Media consumptions trends, viewership ratings data and interview with regional and international research experts.

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ASIANSIDEOFTHEDOC
Research, 1 March 2010

Malaysia In early 2009, a US$800,000 co-production deal was announced between AETN All Asia Networks (AAAN) and The National Film Development Corporation of Malaysia (FINAS) to produce original content for the History Channel, Crime & Investigation Network and the Biography Channel. Produced [...]

Fragmentation lessens upside of growth
Research, 1 March 2010

The Ministry of Information & Broadcasting (I&B) in India permitted 77 private satellite TV channels in 2009 to uplink/downlink under guidelines, taking the total number of channels to 512. Of these 249 are news channels and 263 are non-news channels. This increase in the number [...]

Futuregazing into India’s multimedia promise
Research, 1 March 2010

In a recent show, aired on CNBC-TV 18, it was reiterated that digital media is still largely underleveraged in India. Speaking on the show, Mumbai-based Ajay Kakar, chief marketing officer, Aditya Birla Financial Services, explained, “As an advertiser, I would like to follow [...]

Satellites’ leading lights
Research, 1 March 2010

“We entered 2009 against the backdrop of the fiercest economic downturn in living memory from which the satellite industry, in general, and SES WORLD SKIES in particular, have so far only been marginally affected,” says Elias Zaccack, vice president for Asia Pacific sales, SES WORLD [...]

VAS key to higher ARPUs
Research, 1 March 2010

According to analysts Media Partners Asia, despite the potential in India, growth rates may not match those that have been projected for China, where the Chinese government is committed to upgrading the digital network and offering consumers advanced next generation broadband digital [...]

Fox launches One Stop Media
Research, 1 December 2009

Anchored on three well-known brands – Star, Fox and National Geographic, Fox One Stop Media (FOSM) represents a diverse channel portfolio that claims more than 500 million cumulative subscribers in Asia and more than a billion cumulative subscribers globally across 28 channel brands. According [...]

Talking about Y generation
Research, 1 December 2009

Unsurprisingly, Internet usage is on the rise among Asia’s seven to 14 year olds, and even higher amongst the 15-19 age-bracket. While TV-watching still dominates, with Internet a strong second, the gap between the two narrows from 17 percent (7-10 year olds) to 11 percent (15-19 [...]

Formats to the World – FRAPA Report 2009
Research, 1 December 2009

Top line findings from the FRAPA report 2009 show that international production volume generated by traded TV formats has grown to € 9.3 billion for theperiod 2006-2008, this is 45 percent up on the € 6.4 billion total first report made on FRAPA’s behalf, compiled for 2002 to 2004. 445 [...]

Life on Mars
Research, 1 November 2009

Sorting through old files recently we came across two documents that reflect how far India’s subscription TV market has come in the past 15 years and how the industry leadership saw this coming. Firstly a document tagged ‘Project Mars’ from 1995/1996. The idea was to create a [...]

Job centre
Research, 1 November 2009

By what percentage has the number of job-hunters increased in the last 12 months? “Probably by 15-20 percent I would say, the majority being people who have been made or are about to be made redundant,” says David Ash, managing director, McGregor Stevens. “People are less keen [...]