Research
Media consumptions trends, viewership ratings data and interview with regional and international research experts.

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Counting ad dollars in the wake of digitalisation
Research, 1 November 2009

It’s an obvious reality that advertising revenues are one of the first casualties of any recession, and this time, analysts say, they may never recover to 2007 levels. And this downturn is exposing the full impact of digital media upon ad revenues, an impact that remained under [...]

BBC’s Knowledge-based economy
Research, 1 November 2009

A key sponsor of the Spikes Asia advertising congress, BBC World News used that forum to announce that 24-hour linear channel BBC Knowledge would be carrying advertising from mid-October. Senior executives were tight-lipped as to which marketers would be that channel’s pioneer [...]

SPENA’s E! trip
Research, 1 November 2009

At a socialite-studded occasion in Singapore, Comcast International Media Group (CIMG) and Sony Pictures Entertainment Networks Asia (SPENA) celebrated the latter’s appointment as regional ad sales rep for E! Entertainment Television in South East Asia, Hong Kong, Japan and Korea. Christine [...]

NDS – to Infinite TV and beyond
Research, 1 November 2009

What percentage of NDS’ business is its traditional core business, versus new and evolving solutions and services? With over 50 percent of our 4,000 staff working on software and middleware solutions, you can see this is a key part of business. We don’t break down revenue by product [...]

Changing tactics to net more viewers
Research, 1 October 2009

What essentially used to be called traditional TV viewing has undergone a major transformation over the years. With the proliferation of various access technologies and digitalization, this fragmented audience now engages with media in diverse ways. Choice of content and preferred [...]

CASBAA goes on the ATAC
Research, 1 August 2009

For most media agencies there is no doubt that TV remains the most effective way to reach a large audience quickly and cost effectively. In a fragmented advertising world, across multiple countries, languages and media options, utilizing the highly targeted benefits of subscription [...]

Multimedia campaigns more memorable – CNNI study
Research, 1 August 2009

Measuring advertising awareness and effectiveness has always been seen as something of a Holy Grail, demanded by marketers and media agencies needing to justify their expenditure and calculate their ROI. So CNN International recently took a somewhat novel approach to ad response [...]

Downturn exposes digital’s gain – PwC
Research, 1 August 2009

Over the next five years, digital technologies will become increasingly widespread across all segments of entertainment & media (E&M) as the digital migration continues to expand according to the PricewaterhouseCoopers (PwC) Global Entertainment & Media Outlook 2009-2013. “The [...]

Al Jazeera’s content-led solutions
Research, 1 June 2009

For almost as long as pay-TV has existed in the Asia Pacific region, cable and satellite networks have bemoaned that their audience share is much higher than their slice of the advertising revenue pie. While the topic remains high on the agenda at the Cable and Satellite Broadcasters [...]

PacMan packs a ratings punch
Research, 1 June 2009

GMA-7’s delayed telecast of the IBO light-welterweight world title boxing match between home-grown hero Manny Pacquiao and Briton Ricky Hatton captured a staggering 41.9 percent of viewers in the Philippines. Rival network ABS-CBN counter-programmed with the Philippine TV premiere [...]