Research
Media consumptions trends, viewership ratings data and interview with regional and international research experts.

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VAS key to higher ARPUs
Research, 1 March 2010

According to analysts Media Partners Asia, despite the potential in India, growth rates may not match those that have been projected for China, where the Chinese government is committed to upgrading the digital network and offering consumers advanced next generation broadband digital [...]

Fox launches One Stop Media
Research, 1 December 2009

Anchored on three well-known brands – Star, Fox and National Geographic, Fox One Stop Media (FOSM) represents a diverse channel portfolio that claims more than 500 million cumulative subscribers in Asia and more than a billion cumulative subscribers globally across 28 channel brands. According [...]

Talking about Y generation
Research, 1 December 2009

Unsurprisingly, Internet usage is on the rise among Asia’s seven to 14 year olds, and even higher amongst the 15-19 age-bracket. While TV-watching still dominates, with Internet a strong second, the gap between the two narrows from 17 percent (7-10 year olds) to 11 percent (15-19 [...]

Formats to the World – FRAPA Report 2009
Research, 1 December 2009

Top line findings from the FRAPA report 2009 show that international production volume generated by traded TV formats has grown to € 9.3 billion for theperiod 2006-2008, this is 45 percent up on the € 6.4 billion total first report made on FRAPA’s behalf, compiled for 2002 to 2004. 445 [...]

Life on Mars
Research, 1 November 2009

Sorting through old files recently we came across two documents that reflect how far India’s subscription TV market has come in the past 15 years and how the industry leadership saw this coming. Firstly a document tagged ‘Project Mars’ from 1995/1996. The idea was to create a [...]

Job centre
Research, 1 November 2009

By what percentage has the number of job-hunters increased in the last 12 months? “Probably by 15-20 percent I would say, the majority being people who have been made or are about to be made redundant,” says David Ash, managing director, McGregor Stevens. “People are less keen [...]

Counting ad dollars in the wake of digitalisation
Research, 1 November 2009

It’s an obvious reality that advertising revenues are one of the first casualties of any recession, and this time, analysts say, they may never recover to 2007 levels. And this downturn is exposing the full impact of digital media upon ad revenues, an impact that remained under [...]

BBC’s Knowledge-based economy
Research, 1 November 2009

A key sponsor of the Spikes Asia advertising congress, BBC World News used that forum to announce that 24-hour linear channel BBC Knowledge would be carrying advertising from mid-October. Senior executives were tight-lipped as to which marketers would be that channel’s pioneer [...]

SPENA’s E! trip
Research, 1 November 2009

At a socialite-studded occasion in Singapore, Comcast International Media Group (CIMG) and Sony Pictures Entertainment Networks Asia (SPENA) celebrated the latter’s appointment as regional ad sales rep for E! Entertainment Television in South East Asia, Hong Kong, Japan and Korea. Christine [...]

NDS – to Infinite TV and beyond
Research, 1 November 2009

What percentage of NDS’ business is its traditional core business, versus new and evolving solutions and services? With over 50 percent of our 4,000 staff working on software and middleware solutions, you can see this is a key part of business. We don’t break down revenue by product [...]